Jen Green

Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on society. Real-life case studies, fact boxes, and opinion panels highlight some of the most heated issues in the debate. These include questions about truth in advertising, promoting stereotypes, advertising to children, and collecting information about people's tastes, habits, and interests online.

This entertaining book, set in the heart of the rain forest, reveals the mysteries of this great ancient Mexican civilization with its legacy of pyramids, temples, huge cities, and golden riches. It includes features on the emperor Montezuma II, the Aztec calendar, animals that the Aztecs believed had special powers, feasts and festivals, and sacrifices to the Aztec gods.

The mer (or pyramids) of Ancient Egypt still mystify experts today. This culture, with its fascinating elements like mummification and transcendent lore, will entrance all readers, including struggling and reluctant. This book details the strong religious and mythological roots, as well as advanced agricultural, architectural, and artistic techniques of a lasting people.

There are many different kinds of islands and processes by which they form, and this captivating book allows your readers a comprehensive understanding. Islands are presented as centers of commerce and home to many endemic species of plants and animals. Featured are such varied islands as: Greenland, Manhattan, and the Galapagos.

Rain Forest Extremes explains clearly and simply the beautiful and wild landscapes of Earth's rain forests. Children will enjoy learning about the different plants and animals in a rain forest, as well as the role rain forests play in the global climate.

The distinctive languages, art, and mythologies of the ancient Celts give archaeologists with an enduring quest in Northern Europe. The Celts rarely used their written language, passing along beliefs, knowledge, and wisdom through oral traditions. Artefact-rich burial grounds, like the megalithic tombs at Newgrange, Ireland, inscribed stones, and stone circles like Stonehenge, all yield clues to their mysterious ways. National Geographic supports K-12 educators with ELA Common Core Resources.Visit www.natgeoed.org/commoncore for more information.

A fascinating guide to the hidden world of snakes, crocodiles, alligators, lizards, turtles, spiders, beetles, bugs, butterflies, moths, bees and ants. More than 1500 fabulous wildlife photographs and illustrations provide a stunning close-up view of survival in the wild. Exciting and accessible information provides an insight into every aspect of reptile and insect life and behaviour

This title explores the causes and effects of volcanoes and earthquakes. A section on underwater volcanoes also explains how islands are formed. Fact boxes highlight interesting tidbits about earthquakes, volcanic interruptions, tsunamis, and more.

Oceans and Seas is an authoritative and comprehensive guide to Earth's great bodies of water. Each volume contains a wealth of information, including physical features- surface area and depth, how the ocean was formed, plate movements, coastlines, islands, and more; climate- including tides, currents, trade winds, hurricanes, and tsunamis; marine life; the history of human settlement along the shores; transportation and navigation; natural resources; and current threats- including the effects of pollution, overfishing, and mining. Numerous maps, charts, fact boxes, and primary source quotations supplement the text. Supporting both the science and social studies curriculum, this series is truly an indispensable resource.

What if everybody threw away old bottles and newspapers, littering the world with glass and plastic and tin cans that should be recycled and made into new products? Mr. Jones is a teacher who sets a good example for kids by separating his trash for recycling. When he takes them on a class trip to a recycling plant they learn the value of recycling. Part of every child's development involves asking questions. Today, some of the most important questions kids ask are related to the natural environment. The enlightening and entertaining four-book Why Should I? series demonstrates the importance of protecting nature. Books present brief, entertaining stories that answer children's questions and feature amusing color illustrations on every page. A note at the back of each book is for parents and teachers, suggesting ways to use these books most effectively.

Presents reasons why one should conserve water, as well as hints for practical ways to cut down on water usage.

New titles with added bite!- New titles in the acclaimed Interfact book and CD-ROM series on some of the most popular children's topics of all- dinosaurs and sharks.- Fact-packed books contain amazing facts, dozzling photographs and a full glossary and index.- Seven interactive features on each disk with up to 15 hours of inter-linked activities, games and on-screen adventures.- Clear cross-referencing between book and disk encourages both reading development and computer skills.- Suitable for use on both Mac and PC.