Jenni Field

Are you being ignored by your team? Are you trusted by those you lead? Is it a challenge to get organizational buy-in no matter what you try? You might be tempted to think the problem is everyone else, but a breakdown in communication is often linked to a leader's behavior and approach. In short, it's not the culture that's the problem-it's that nobody believes you. Business communications strategist Jenni Field knows what it's like to help leaders get out of their own way. From working with creative entrepreneurs to C-suite executives at Fortune 500 companies, she's learned over the years that the number one challenge for most organizations is not a question of engagement but of credibility. When nobody believes you, almost everything feels like a wrestling match. When everybody believes you, almost anything becomes possible. This book will help you become the kind of leader people want to follow and be the credible leader your team needs.

You’ve just shared news of the latest plans with employees.Message sent and received - job done.But they ain’t buying it. Nothing has changed.Now what?Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time. In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework© so you can stop wasting time and start getting the right outcomes in a way that’s good, and simpler, for everyone. Discover how to make a compelling case to get people onside. Get intentional with an actionable comms plan aligned with your specific business goals and values. Learn how to engage your audience with high-value content. Start using internal comms as your powerful, strategic management tool that does the heavy lifting for you. How’s that for a message that hits the spot?Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.

You’ve just shared news of the latest plans with employees.Message sent and received - job done.But they ain’t buying it. Nothing has changed.Now what?Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time. In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework© so you can stop wasting time and start getting the right outcomes in a way that’s good, and simpler, for everyone. Discover how to make a compelling case to get people onside. Get intentional with an actionable comms plan aligned with your specific business goals and values. Learn how to engage your audience with high-value content. Start using internal comms as your powerful, strategic management tool that does the heavy lifting for you. How’s that for a message that hits the spot?Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.