Jennie Miller

V mire, polnom postojannykh otvlekajuschikh faktorov, vladeltsam biznesa ochen slozhno prorvatsja skvoz etot shum, chtoby dostuchatsja do klientov. Bez chetkogo i jasnogo soobschenija klienty ne pojmut, chto vy mozhete dlja nikh sdelat, i ne budut vzaimodejstvovat s vami. Vy uznaete, kak vam sleduet rasskazyvat o tom, kto vy, chem vy zanimaetes i kakuju unikalnuju tsennost vy prinosite. Primenjaja kontseptsiju StoryBrand, vash brend stanet zametnym, tak chto klienty ne prosto uslyshat i pojmut vas - oni zapomnjat i poljubjat vash brend vsej dushoj i budut verny vam dolgie gody. S momenta pervoj publikatsii knigi "Metod StoryBrand" bolee milliona rukovoditelej biznesa otkryli dlja sebja moschnuju kontseptsiju StoryBrand Donalda Millera. V dopolnennom i pererabotannom izdanii Donald Miller ne tolko uglubljaet svoju metodiku semi universalnykh elementov istorii, no i predlagaet vam odin iz samykh moschnykh i sovremennykh instrumentov, kotoryj pomozhet povysit effektivnost i rezultativnost poslanij vashego brenda, - obnovlennyj StoryBrand-brendarij.

U Lorena Kholla ili prosto Rena kucha problem: ego semja pereekhala iz goroda v staryj babushkin dom, luchshij drug zavodit krutuju kompaniju, v kotoruju Ren kategoricheski ne vpisyvaetsja, a trenirovki po begu, kotorye tak radujut ottsa Rena, byvshego trenera po krossu, sovsem ne radujut samogo malchika. A tut esche i golubi nad sosedskim domom stranno sebja vedut - vzmyvajut vverkh i kamnem brosajutsja na zemlju, v poslednij moment delaja kuvyrok. Okazyvaetsja, eto ne prostye golubi, a birmingemskie rollery. Novaja sosedka Rena, Satton, treniruet ikh dlja sorevnovanij. Iz ljubopytstva i radi vozmozhnosti uvilnut ot probezhek Ren vse chasche naveschaet golubjatnju i postepenno otkryvaet dlja sebja novoe zakhvatyvajuschee uvlechenie. No kak skazat pape, chto predpochitaesh golubej marafonu? I poluchitsja li sokhranit staruju druzhbu? Eta kniga - napominanie o tom, kak vazhno prislushivatsja k sebe. O smelosti najti svoj sobstvennyj put, dazhe esli on ne sovpadaet s ozhidanijami drugikh. I o tom, kak v neozhidannykh mestakh mozhno obresti nastojaschikh druzej.

Khejzel khochet nachat novuju zhizn. Ej tridtsat let, ona ne zamuzhem, a ee chastnyj sysknoe agentstvo nakhoditsja na grani krakha. Udacha otvernulas ot nee, kogda Medlin Khemsli, zagadochnaja svetskaja lvitsa, delaet Khejzel predlozhenie, ot kotorogo nevozmozhno otkazatsja. Iz detskogo doma - "Sirotskogo prijuta u ozera", kak nazyvajut ego mestnye zhiteli, - propala devochka-sirota, i Medlin khochet, chtoby Khejzel nashla ee. Na pervyj vzgljad, eto obychnoe delo o pobege, no po mere togo kak Khejzel pogruzhaetsja v rassledovanie, ona obnaruzhivaet priznaki chego-to bolshego: neobjasnimye pjatna krovi, zagadochnye simvoly, zloveschie figury, sledjaschie za kazhdym ee shagom. Chem bolshe ona kopaet, tem bolshe ponimaet, chto "Sirotskij prijut u ozera" khranit uzhasajuschie tajny, i chto esche khuzhe... ...Medlin tozhe skryvaet skelety v shkafu.

V kazhdom iz nas zhivut chetyre personazha: zhertva, zlodej, geroj i provodnik. Igraja rol zhertvy, my terpim porazhenie, a zlodeja - razrushaem svjazi. No vybrav put geroja ili nastavnika, my mozhem protsvetat. Glavnaja zadacha - ponjat, kakuju rol my ispolnjaem. V svoej knige Donald Miller delitsja lichnym opytom, pomogaja chitateljam osoznat, podderzhivajut li ikh nyneshnie roli smysl zhizni. On predlagaet plan transformatsii, kotoryj mozhet vdokhnovit i privesti k bolee polnoj, osmyslennoj zhizni.Kniga byla ranee izdana pod nazvaniem "Teper mne ne strashno. Rukovodstvo dlja tekh, kto khochet, no boitsja zhit v polnuju silu"

Narisujte dikikh zhivotnykh obychnymi ruchkami! Peredajte tverdost cherepashego pantsirja, mjagkost shersti lamy i sherokhovatost cheshui iguany kak nastojaschij khudozhnik-animalist! Eta kniga pomozhet vsem ljubiteljam risovanija, nezavisimo ot ikh opyta, sozdavat prorabotannye portrety zverej s pomoschju samykh prostykh i bjudzhetnykh prinadlezhnostej. Poprobujte narisovat 26 zhivotnykh i peredat ikh unikalnye cherty i faktury! Sredi vashikh modelej budut slon, zhiraf, meduza, koala, triton, lenivets i mnogie drugie! Poshagovye instruktsii i illjustratsii pomogut vam ottochit neskolko tekhnik shtrikhovki: tochechnuju, korotkuju, perekrestnuju - i ne tolko. Dlja kazhdogo proekta imeetsja fotografija-referens, na kotoruju sleduet opiratsja pri rabote. Eta prostaja i uvlekatelnaja kniga -prekrasnyj istochnik vdokhnovenija dlja vsekh, kto khochet nauchitsja risovat bez lishnikh zatrat! V knige vy najdete:* Polnyj obzor prinadlezhnostej i bazovyj kurs risovanija dlja novichkov.* Poshagovye instruktsii po risovaniju zhivotnykh i ikh unikalnykh chert pri pomoschi raznykh vidov shtrikhovki.* 26 zhivotnykh: ot cherepakhi do letuchej myshi.* Fotografii-referensy dlja kazhdogo proekta.* Effektnye risunki bez dorogikh instrumentov i prinadlezhnostej!

Sticky Branding - osobyj vid brendinga, kotoryj sfokusirovan na sozdanii nerazryvnykh otnoshenij s klientami. Dzheremi Miller 10 let issledoval uspeshnye algoritmy prodvizhenija. On vzjal bolee sotni intervju u vladeltsev i top-menedzherov, kotorym udalos nadelit svoi kompanii "prilipchivoj siloj". Avtor sformuliroval 12,5 printsipov Sticky Branding, kotorye pomogut vam sozdat "fanatskoe soobschestvo" vokrug kompanii, dobitsja maksimalnogo doverija klientov i sdelat brend kultovym bez zatrat na reklamu.

My edim po neskolku raz v den, my izobretaem novye bljuda i sovershenstvuem sposoby prigotovlenija starykh, my izuchaem kulinarnoe iskusstvo i probuem kukhnju drugikh stran i kontinentov, no pri etom dazhe ne obraschaem vnimanija na to, kak tesno istorija edy svjazana s istoriej tsivilizatsii. Kazhetsja, chto i net nikakoj svjazi i u edy net nikakoj istorii. Na samom dele istorija est - i esche kakaja! Nasha eda evoljutsionirovala, to est razvivalas vmeste s nami. Mezhdu kuskom mjasa, sluchajno upavshim v koster v nezapamjatnye vremena, i sovremennym striplojnom suschestvuet ogromnaja raznitsa, i v to zhe vremja mezhdu nimi skvoz veka i tysjacheletija proslezhivaetsja rodstvennaja svjaz. Tochno takaja zhe svjaz proslezhivaetsja i mezhdu zernami, kotorye kogda-to razmachivali v vode dlja togo, chtoby sest, i nyneshnim assortimentom kash i plovov. Dazhe mezhdu katolicheskim postom i japonskimi bljudami tempura est svjaz, khotja i v eto trudno poverit. V nashem mire vse vzaimosvjazano!- Kak religioznye verovanija povlijali na kukhnju narodov mira?- Pochemu na drevnikh arabskikh rynkakh protsvetala torgovlja zhivymi baranami?- Kak indijskie povara prevraschali zamorskie bljuda v chisto indijskie s pomoschju jogurta? - Pochemu japonskie imperatory, nesmotrja na religioznyj zapret, kormili soldat mjasom?- Kak razvitie morskoj torgovli skazalos na italjanskoj i vizantijskoj kukhne?- Pochemu tjurkskie manty na Russkoj zemle stali ekonomichnymi i malenkimi pelmenjami?- Iz-za chego pokupka edy i prjanostej stala znachitelnoj statej raskhodov pri dvore Ljudovika XIV?- Kak Oktjabrskaja revoljutsija 1917 goda v Rossii razrushila mnogovekovuju traditsiju izgotovlenija russkikh bljud?

ââ?¬Ë?Kindly yet firmly reminds the reader about the importance of saying ââ?¬Ë?ââ?¬Ë?noââ?¬â?¢Ã¢â?¬â?¢.ââ?¬â?¢ ââ?¬â?? The Independent A four-step programme to help develop self-esteem, create time to do the things that nourish and fulfil you, discover a deep sense of calm, and achieve healthy control over your life, home and work.

A four-step programme to help develop self-esteem, create time to do the things that nourish and fulfil you, discover a deep sense of calm, and achieve healthy control over your life, home and work, co-written by psychotherapist and relationship expert Jennie Miller and award-winning journalist Victoria Lambert.

How can I communicate even more effectively with people who have learning disabilities? Communicate with Me is an invaluable toolkit for carers, professionals, schools and services striving to improve the quality of their communication with those they support.Key features include:a comprehensive range of techniques and guidance for carers and professionals around how to communicate with and involve children and adults with learning disabilitiesa wealth of practical examples and case studies to illustrate and contextualise the suggested approachesa detailed quality assurance framework to help schools and services develop CPD, establish excellence across their organisations in the way that they communicate with people with learning difficulties and improve outcomes for those they support.Communicate with Me is a resource for anyone involved in supporting children or adults with a learning disability including residential or community support workers, play workers, advocates and teachers who work directly with people, as well as line managers and service managers who can facilitate change within service structures and promote good practice in their teams.