Jennifer Aaker

***WALL STREET JOURNAL BESTSELLER***'A smart, funny, brilliant book on how to be smart about being funny, brilliantly' Sarah Cooper'This book has finally convinced me that joking around can actually be important and powerful' Ed Gamble'Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights' Arianna HuffingtonHumour is a superpower. If you're not using it, the joke's on you.When we're kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become "serious and important people", trading laughter for bottom lines and mind-dumbing zoom calls. But the benefits of humour for our work and life are huge. Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times. Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour. Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humour you fall into - The Magnet, The Sweetheart, The Sniper or the Stand Up. Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to harness the power of humour every day.

R ete como un ni o, triunfa como un adulto Cuando somos ni os, nos re mos todo el tiempo. En promedio, un ni o de cuatro a os r e hasta trescientas veces al d a, mientras que una persona de cuarenta a os r e trescientas veces... pero cada dos meses y medio Crecemos, empezamos a trabajar y de repente nos convertimos en personas serias e importantes, y cambiamos la risa por resultados y apasionantes videollamadas. Pero los beneficios del humor para nuestro trabajo y para nuestra vida en general son enormes. Muchos estudios han demostrado que el humor nos hace parecer m s competentes y seguros, fortalece nuestras relaciones, desbloquea la creatividad y aumenta la resiliencia en tiempos dif ciles. La doctora Jennifer Aaker y la asesora empresarial Naomi Bagdonas tienen como objetivo ayudarnos a descubrir el poder del humor. Basado en el popular curso que imparten en Stanford, este libro te mostrar c mo incorporar las herramientas de la comedia en tu d a a d a. Con una ingeniosa mezcla de estudios sobre el comportamiento humano, consejos de comediantes de primer nivel e historias personales de los principales l deres del planeta, Hazlo con humor da por fin la importancia que amerita un tema tan serio como la risa. ENGLISH DESCRIPTION WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER - Anyone--even you --can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business. Don't miss the authors' TED Talk, "Why great leaders take humor seriously," online now."The ultimate guide to using the magical power of funny as a tool for leadership and a force for good."--Daniel H. Pink, #1New York Timesbestselling author of When and DriveThe research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That's why Jennifer Aaker and Naomi Bagdonas teach the popular course "Humor: Serious Business" at the Stanford Graduate School of Business, where they help some of the world's most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives.In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and--more important--how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive.President Dwight David Eisenhower once said, "A sense of humor is part of the art of leadership, of getting along with people, of getting things done." If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.

WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER - Anyone--even you --can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business. Don't miss the authors' TED Talk, "Why great leaders take humor seriously," online now. "The ultimate guide to using the magical power of funny as a tool for leadership and a force for good."--Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That's why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world's most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and--more important--how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, "A sense of humor is part of the art of leadership, of getting along with people, of getting things done." If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.