Jennifer C. Wolfe

Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and moreHighlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to comeReveals how to reduce costs in the brand creation and legal processIllustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many othersLooks at relevant situations your corporation may deal with in creating new brandsProvides expert guidance for protecting your existing .com and brand in an exponentially changing Internet worldOffers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.

No boardroom in any industry is safe from new market threats in this time of rapid technological growth. We’ve all heard the stories of corruption by CEOs at WeWork and Theranos and witnessed whistleblowers revealing crises at Wells Fargo and Uber. The board’s responsibility in this time shifts from protecting not just shareholders, but all stakeholders. Disruption in the Boardroom delves into the details of modern corporations and how governance and oversight can lead us into an evolving digital future. Corporate culture is changing every day, and everybody at the top—from senior executives of well-funded startups to decades old stalwarts of industries—are being watched more closely than ever Disruption in the Boardroom calls for leaders to embrace intellectual honesty, moral courage, and a discipline for continuous learning in order to have good corporate governance. Author Jennifer Wolfe addresses questions that hit home for present and future board members,the overarching one being: how can a handful of people successfully oversee a company and the entirety of its actions? This book details case studies of past mistakes and lessons from current board members and provides expert insights on how to structure future governance. Disruption in the Boardroom walks you through stories of both triumphs and errors in crucial decisions made by boards of companies you know well. Whether you are a senior executive, a corporate board director, or simply a curious reader on the topic of business decisions of the current day, Wolfe’s expertise provides you with invaluable knowledge that you deserve to have on your bookshelf. The "move fast and break things" mentality has disrupted every industry, and it will only continue to shift the way we as a business culture approach the future of work. Don’t fall behind.What You Will LearnTake a look at good and bad examples of how board members at different companies have dealt with emerging issuesUnderstand the changing role of the boardExamine how new technologies are rapidly change business modelsWho This Book is ForSenior executives, VCs and private equity associates, corporate board directors and curious readers.

You've probably heard of blockchain, bitcoin and cryptocurrency. But, do you know the real impact it will have on our future society? Will it become the new money? Is there more to it than just digital currency? Should your company be investing resources for research and development in it? If so, how much and on what? Who is already way out ahead of the curve and has an extensive patent portfolio on the technology? Or, could it just be a fad that will soon fade away? In Blockchain in the Boardroom, I have summarized all of the hype about blockchain in layman's terms, why it matters and what you need to know in the boardroom about how it will impact business across various industries.