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Jennifer Rowley

Kirjat ja teokset yhdessä paikassa: 9 kirjaa, julkaisuja vuosilta 2004-2021, suosituimpien joukossa Managing Information Services. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.

9 kirjaa

Kirjojen julkaisuhaarukka 2004-2021.

Information Marketing

Information Marketing

Jennifer Rowley

Routledge
2021
nidottu
This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.
Organizing Knowledge

Organizing Knowledge

Jennifer Rowley; Richard Hartley

Routledge
2017
sidottu
The fourth edition of this standard student text, Organizing Knowledge, incorporates extensive revisions reflecting the increasing shift towards a networked and digital information environment, and its impact on documents, information, knowledge, users and managers. Offering a broad-based overview of the approaches and tools used in the structuring and dissemination of knowledge, it is written in an accessible style and well illustrated with figures and examples. The book has been structured into three parts and twelve chapters and has been thoroughly updated throughout. Part I discusses the nature, structuring and description of knowledge. Part II, with its five chapters, lies at the core of the book focusing as it does on access to information. Part III explores different types of knowledge organization systems and considers some of the management issues associated with such systems. Each chapter includes learning objectives, a chapter summary and a list of references for further reading. This is a key introductory text for undergraduate and postgraduate students of information management.
Information Marketing

Information Marketing

Jennifer Rowley

Routledge
2017
sidottu
This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.
Information Marketing

Information Marketing

Jennifer Rowley

Routledge
2016
nidottu
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
Being an Information Innovator

Being an Information Innovator

Jennifer Rowley

Facet Publishing
2010
nidottu
Whilst there is no shortage of professional literature discussing the changing nature of libraries and information organizations in the digital age, words such as innovation, entrepreneurship and creativity make only occasional appearances. Considerable change and innovation has already been achieved, and a future in which all information resources, including books and archives, will be accessed in digital format poses even greater challenges for information professionals. The ability to move into uncharted territory, engage in and enjoy innovation, create radical new visions, and manage resources in risky environments will be essential. This groundbreaking book is the first to discuss and apply the rhetoric and theories of innovation and entrepreneurship in information organizations. It both celebrates existing examples of good practice, and promotes the development of innovative and entrepreneurial behaviour at all organizational levels. Key areas covered include:promoting innovation and entrepreneurship in information organizationsthe nature of innovation and entrepreneurshipcorporate and social entrepreneurship in public sector information servicesorganizing for innovation: strategies, leadership and creative team-buildinginnovation in practice and managing innovation projectscollaborative and open innovation through networks and partnerships. The text makes plentiful use of features such as learning objectives, challenges, reflections, group discussion topics, review questions and summaries, making it suitable both for individual reflection and learning, and for group learning situations such as professional development and training courses. Readership: All information professionals and managers who wish to understand and engage creatively with innovation to achieve success, and to realise the professional and social benefits of entrepreneurial action in their organizations.
Leadership

Leadership

Sue Roberts; Jennifer Rowley

Facet Publishing
2008
nidottu
Effective leadership is key to the future of information services and professional practice, as demands on leaders within the sector are greater than ever before. Leadership skills are required at all levels of the profession, from the top, through to professional staff called upon to lead a team or to take a supervisory role. To meet these challenges, individuals must develop their leadership capacity.This book invites information professionals across the sector and at different stages in their career to reflect on and engage with the development of their leadership role and contribution. Using theoretical concepts and models, coupled with practical tools, this book encourages readers to think about their own leadership and the leadership provided by others around them as the basis for continuing improvement in management and professional practice.No other book offers such a comprehensive and topical perspective on leadership in the context of the information services and the wider information industry. Contents include:challenges in leadership knowing yourself as a leader leadership in context promoting change, innovation and creativity leading people setting direction and strategy leadership development influential leadership. A range of features, including learning objectives, chapter summaries, review questions, case cameos and recommendations for further reading, encourages and facilitates engagement and reflection. Readership: This book is a must-have for information professionals and aspiring leaders seeking to understand leadership and to develop their own leadership practice, as well as the leadership potential in others. It is also a valuable professional education text.
Organizing Knowledge

Organizing Knowledge

Jennifer Rowley; Richard Hartley

Ashgate Publishing Limited
2008
nidottu
The fourth edition of this standard student text, Organizing Knowledge, incorporates extensive revisions reflecting the increasing shift towards a networked and digital information environment, and its impact on documents, information, knowledge, users and managers. Offering a broad-based overview of the approaches and tools used in the structuring and dissemination of knowledge, it is written in an accessible style and well illustrated with figures and examples. The book has been structured into three parts and twelve chapters and has been thoroughly updated throughout. Part I discusses the nature, structuring and description of knowledge. Part II, with its five chapters, lies at the core of the book focusing as it does on access to information. Part III explores different types of knowledge organization systems and considers some of the management issues associated with such systems. Each chapter includes learning objectives, a chapter summary and a list of references for further reading. This is a key introductory text for undergraduate and postgraduate students of information management.
Information Marketing

Information Marketing

Jennifer Rowley

Ashgate Publishing Limited
2006
sidottu
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
Managing Information Services

Managing Information Services

Sue Roberts; Jennifer Rowley

Facet Publishing
2004
nidottu
This sophisticated primer draws together in an accessible form the principles of management as they need to be understood by library and information professionals. Written by a practising library manager and a management academic, the text introduces and applies the latest management concepts to library management practice. Since most libraries are part of a wider organization, their management practice will be influenced by that organizational setting, whether the setting be a university, a local authority or a business. Responding effectively within this organizational context is a key theme that runs through this text. Library management is concerned with managing collections, people, services, resources, information and finance, but managers also need to work beyond the confines of the library. They need to understand and influence their environment, to respond to the power and politics of a situation, to contribute to strategic direction in arenas related to knowledge management, learning and information, and to promote their own careers. The scene is set through the first two chapters, on management and organizations respectively. The first chapter covers the nature of management, management roles and competencies, and reviews the range and scope of library management. The second chapter focuses on the organizational context in which management is performed. The core of the book is a series of chapters in some of the key areas that constitute the management role: people, and their behaviour and management, marketing and user relationships, quality management, finances and resources, environment and context, and strategy and planning. Each chapter is well illustrated with relevant examples, checklists and models. Chapters conclude with a list of further reading, and a list of review topics, which can be used as the basis for revision for study purposes, or as a prompt to encourage reflection on the content of the book, for the professional reader. Key areas covered: management and managing organizations people in organizations human resource management marketing and user relationships quality management finance and resources environment and context strategy and planning. Readership: This book will be a key text for students of library and information management, designed to introduce them to the practice, experience and theoretical principles of library management. In particular it should prepare them for their first posts as library managers, and alert them to the challenges and rewards of management. Practising library managers will also benefit from revisiting some of the topics covered in the book.