Joanna Penn

Are you ready to share your expertise, tell your story, or build a thriving author career?Do you want to write a non-fiction book but don't know where to start?Writing a book can change your life. It can help you share your unique knowledge and experience with the world, build authority in your field, and even generate multiple streams of income.But writing a book can also be hard.You might get paralysed by writer's block or self-doubt. You could get stuck because you don't know the next step to take. You may be bewildered by everything there is to learn about getting to a finished manuscript.In this LARGE PRINT book, award-winning author and creative entrepreneur Joanna Penn takes you step-by-step through the process of writing, publishing, and marketing a successful non-fiction book. You'll get the guidance you need to turn your knowledge into a valuable resource.Inside this updated and expanded second edition, you'll discover: The mindset shift you need to start and finish your book-even if self-doubt is holding you back.How to structure and organise your ideas into a compelling manuscript that delivers value to readers.Proven techniques for writing, editing and refining your book, whether you're writing general non-fiction, memoir, or a combination of bothMarketing strategies tailored to non-fiction, so your book reaches the right audience and drives sales.How to monetise your book, from licensing and bulk sales to speaking opportunities, and more.This comprehensive guide combines practical advice with mindset support to help you navigate every stage of the writing journey. Whether you're just starting out or looking to level up your author career, How to Write Non-Fiction gives you the tools and confidence to write the book you're meant to write.Don't let fear and uncertainty hold you back. Start your non-fiction author journey today.Click to download a sample or buy your copy of How to Write Non-Fiction and start creating the book only you can write

Are you ready to share your expertise, tell your story, or build a thriving author career?Do you want to write a non-fiction book but don't know where to start?Writing a book can change your life. It can help you share your unique knowledge and experience with the world, build authority in your field, and even generate multiple streams of income.But writing a book can also be hard.You might get paralysed by writer's block or self-doubt. You could get stuck because you don't know the next step to take. You may be bewildered by everything there is to learn about getting to a finished manuscript.In this book, award-winning author and creative entrepreneur Joanna Penn takes you step-by-step through the process of writing, publishing, and marketing a successful non-fiction book. You'll get the guidance you need to turn your knowledge into a valuable resource.Inside this updated and expanded second edition, you'll discover: The mindset shift you need to start and finish your book-even if self-doubt is holding you back.How to structure and organise your ideas into a compelling manuscript that delivers value to readers.Proven techniques for writing, editing and refining your book, whether you're writing general non-fiction, memoir, or a combination of bothMarketing strategies tailored to non-fiction, so your book reaches the right audience and drives sales.How to monetise your book, from licensing and bulk sales to speaking opportunities, and more.This comprehensive guide combines practical advice with mindset support to help you navigate every stage of the writing journey. Whether you're just starting out or looking to level up your author career, How to Write Non-Fiction gives you the tools and confidence to write the book you're meant to write.Don't let fear and uncertainty hold you back. Start your non-fiction author journey today.Click to download a sample or buy your copy of How to Write Non-Fiction and start creating the book only you can write

Do you want to connect with readers on a deeper level?Do you want your books to stand out in a sea of content by being authentic and personal in your writing whatever the genre? Are you interested in creative self-development?If yes, Writing the Shadow is for you. This is the LARGE PRINT edition.This is a book of my heart and it contains many personal stories - but this book is really about helping you reach readers with your words - and move to the next level in your writing.Because we all long to write boldly, without filters or fear.To spin stories that capture the messy beauty of what it means to be human. Tales that lay bare the truth of living - darkness and all.But something holds us back.Whispers of "Who do you think you are?" and "You don't have permission to write that." Our own self-censorship and the judgment of others keep us from writing freely - and sometimes, from living fully.But all great art taps into darkness, and your most compelling work emerges when you embrace your full humanity-both light and Shadow.In Writing the Shadow, I'll guide you on an intimate journey to explore the darkness and discover the gold lying hidden in its depths. Gold that may be the source of your best creative work in the years ahead.The Shadow is calling. It's time to turn your inner darkness into words.What's in the book? Part 1 goes into the various ways you can tap into your Shadow. Since it lies in the unconscious, you cannot approach it directly. You need tools to help reveal it in different ways. You will find ideas here - ranging from personality assessments and identifying Shadow personas to mining your own writing and exploring your true curiosity - as well as ways to protect yourself so you don't get lost in the dark.Part 2 explores how the Shadow manifests in various aspects of our lives. I discuss the creative wound and how it may still be holding you back in your writing life, as well as aspects of traditional and self-publishing, then expand into work and money, family and relationships, religion and culture, the physical body and aging, death and dying.Part 3 explores ways that you can find the gold in your Shadow, and turn your inner darkness into words through self-acceptance, letting go of self-censorship, deepening character and theme in your work, and opening the doors to new parts of yourself.While the book is designed to be read in order, you can also skip directly to the sections that resonate the most.There are Resources and Questions at the end of every chapter that will help you reflect along the way. You can answer them in your own journal or use the Companion Workbook if you prefer to write in a more structured way.The Shadow is calling. It's time to turn your inner darkness into words.

Do you want to connect with readers on a deeper level?Do you want your books to stand out in a sea of content by being authentic and personal in your writing whatever the genre? Are you interested in creative self-development?If yes, Writing the Shadow is for you. This is a book of my heart and it contains many personal stories - but this book is really about helping you reach readers with your words - and move to the next level in your writing.Because we all long to write boldly, without filters or fear.To spin stories that capture the messy beauty of what it means to be human. Tales that lay bare the truth of living - darkness and all.But something holds us back.Whispers of "Who do you think you are?" and "You don't have permission to write that." Our own self-censorship and the judgment of others keep us from writing freely - and sometimes, from living fully.But all great art taps into darkness, and your most compelling work emerges when you embrace your full humanity-both light and Shadow.In Writing the Shadow, I'll guide you on an intimate journey to explore the darkness and discover the gold lying hidden in its depths. Gold that may be the source of your best creative work in the years ahead.The Shadow is calling. It's time to turn your inner darkness into words.What's in the book? Part 1 goes into the various ways you can tap into your Shadow. Since it lies in the unconscious, you cannot approach it directly. You need tools to help reveal it in different ways. You will find ideas here - ranging from personality assessments and identifying Shadow personas to mining your own writing and exploring your true curiosity - as well as ways to protect yourself so you don't get lost in the dark.Part 2 explores how the Shadow manifests in various aspects of our lives. I discuss the creative wound and how it may still be holding you back in your writing life, as well as aspects of traditional and self-publishing, then expand into work and money, family and relationships, religion and culture, the physical body and aging, death and dying.Part 3 explores ways that you can find the gold in your Shadow, and turn your inner darkness into words through self-acceptance, letting go of self-censorship, deepening character and theme in your work, and opening the doors to new parts of yourself.While the book is designed to be read in order, you can also skip directly to the sections that resonate the most.There are Resources and Questions at the end of every chapter that will help you reflect along the way. You can answer them in your own journal or use the Companion Workbook if you prefer to write in a more structured way.The Shadow is calling. It's time to turn your inner darkness into words.

Artificial Intelligence is already embedded in much of our daily lives and it's increasingly moving into realms that impact authors and the publishing industry. We need to embrace the opportunities and engage in conversations around possible threats in order to reinvent our industry for a very different future.The pandemic of 2020 accelerated converging technologies and changed human behavior across the globe to favor digital business models. In this book, I discuss current technological and societal trends and consider the opportunities for authors and the publishing industry over the next decade.Writing in the age of AI, including Natural Language Generation models like GPT-3Copyright law, Blockchain for smart contracts, and micro-paymentsAI-assisted translationVoice technologies, streaming, and subscriptionVirtual worlds and augmented realityGlobal, digital, mobile. A wave of new writers.It's time to change our business model.If we embrace this wave of converging technology, we can create abundance in our industry, enabling new forms of creativity, growing the market with new products and experiences, and expanding revenue for the entire supply chain.We are creators. We turn ideas in our heads into books in the physical realm. We can use these technologies to surf the wave of change and invent the decade ahead - together. I hope you will join me on the journey.

Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things - which the authors themselves regularly write and talk about - it's also important to recognize that your author journey is a marathon, and not a sprint. Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way. This book is a collection of tips on how to be a more relaxed author - and return to the love that brought you to writing in the first place. You will discover: Why the 'relaxed' author?You are not alone. Why authors are not relaxed.Part 1: Relaxed WritingWrite what you loveWrite at your own paceWrite in a series (if you want to)Schedule time to fill the creative well and for rest and relaxationImprove your writing process - but only if it fits with your lifestylePart 2: Relaxed PublishingMake empowered publishing choicesUnderstand persistence, patience, and partnershipValue your work. You create intellectual property assets.Publish at your own pacePublish wide (or don't)Sell direct to your audienceDon't let piracy and plagiarism derail youDeal with cancel culture, bad reviews, and hatersFind a community who support your publishing choicesPart 3: Relaxed MarketingFocus on the basics firstSimplify your author brand and websiteSimplify and automate your emailFind one form of marketing you enjoy and can sustain for the long termPut book 1 in a series free or permafreeChoose social media that suits you - or don't use it at allAdvertise in campaignsOutsource when you canEmbrace who you are. Double down on being human.Think global, digital, long-term marketingPart 4: Relaxed BusinessDo you really want to run an author business?Create multiple streams of incomeEliminate tasks. Say 'no' more.Organize and improve your processesUse toolsFind voices you trust and tune out the restLearn about moneyLook after your physical and mental healthKeep a long-term mindset

Do you want to be a more relaxed author? Large Print edition There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things - which the authors themselves regularly write and talk about - it's also important to recognize that your author journey is a marathon, and not a sprint. Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way. This Large Print book is a collection of tips on how to be a more relaxed author - and return to the love that brought you to writing in the first place. You will discover: Why the 'relaxed' author?You are not alone. Why authors are not relaxed.Part 1: Relaxed WritingWrite what you loveWrite at your own paceWrite in a series (if you want to)Schedule time to fill the creative well and for rest and relaxationImprove your writing process - but only if it fits with your lifestylePart 2: Relaxed PublishingMake empowered publishing choicesUnderstand persistence, patience, and partnershipValue your work. You create intellectual property assets.Publish at your own pacePublish wide (or don't)Sell direct to your audienceDon't let piracy and plagiarism derail youDeal with cancel culture, bad reviews, and hatersFind a community who support your publishing choicesPart 3: Relaxed MarketingFocus on the basics firstSimplify your author brand and websiteSimplify and automate your emailFind one form of marketing you enjoy and can sustain for the long termPut book 1 in a series free or permafreeChoose social media that suits you - or don't use it at allAdvertise in campaignsOutsource when you canEmbrace who you are. Double down on being human.Think global, digital, long-term marketingPart 4: Relaxed BusinessDo you really want to run an author business?Create multiple streams of incomeEliminate tasks. Say 'no' more.Organize and improve your processesUse toolsFind voices you trust and tune out the restLearn about moneyLook after your physical and mental healthKeep a long-term mindset

Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things - which the authors themselves regularly write and talk about - it's also important to recognize that your author journey is a marathon, and not a sprint. Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way. This book is a collection of tips on how to be a more relaxed author - and return to the love that brought you to writing in the first place. You will discover: Why the 'relaxed' author?You are not alone. Why authors are not relaxed.Part 1: Relaxed WritingWrite what you loveWrite at your own paceWrite in a series (if you want to)Schedule time to fill the creative well and for rest and relaxationImprove your writing process - but only if it fits with your lifestylePart 2: Relaxed PublishingMake empowered publishing choicesUnderstand persistence, patience, and partnershipValue your work. You create intellectual property assets.Publish at your own pacePublish wide (or don't)Sell direct to your audienceDon't let piracy and plagiarism derail youDeal with cancel culture, bad reviews, and hatersFind a community who support your publishing choicesPart 3: Relaxed MarketingFocus on the basics firstSimplify your author brand and websiteSimplify and automate your emailFind one form of marketing you enjoy and can sustain for the long termPut book 1 in a series free or permafreeChoose social media that suits you - or don't use it at allAdvertise in campaignsOutsource when you canEmbrace who you are. Double down on being human.Think global, digital, long-term marketingPart 4: Relaxed BusinessDo you really want to run an author business?Create multiple streams of incomeEliminate tasks. Say 'no' more.Organize and improve your processesUse toolsFind voices you trust and tune out the restLearn about moneyLook after your physical and mental healthKeep a long-term mindset

Do you want to make a living with your writing? Do you want to turn your words into multiple streams of income? I'm Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this Companion Workbook to the completely updated Third Edition of How to Make a Living with Your Writing, you will find questions to guide your thought process.You are a writer. You can be an empowered creator and turn your words into multiple streams of income. You just need to take the next step.Note: This is the Companion Workbook. It does not contain the text of the book. It contains the questions and sections for you to write your answers.

Do you want to make a living with your writing?Do you want to turn your words into multiple streams of income? I'm Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I'll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.If you love to create and you're ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words. Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it's just about knowing what's out there in order to find what's right for you.The book includes: Introduction First principles Part 1: How to Make Money with Books1.1 Your publishing options and how the industry has changed1.2 Your book is a valuable intellectual property asset1.3 Traditional publishing1.4 Self-publishing or becoming an indie author1.5 Write more books1.6 Write books that people want to buy1.7 Publish in multiple formats1.8 Publish globally1.9 Sell direct to your audience1.10 Market your booksPart 2: How to Make Money with your Writing in Other Ways2.1 Your author ecosystem2.2 Affiliate income2.3 Crowdfunding, patronage and subscription2.4 Professional speaking, teaching, performing, and live events2.5 Online courses, webinars, events, and membership sites2.6 Advertising and sponsorship2.7 Physical products and merchandise2.8 Freelance writing and ghostwriting2.9 Consulting or coaching2.10 Author services2.11 Other ways to make money with your writingThe transition to making a living with your writingIf you want to make a living with your writing, download a sample or buy now

Do you want to make a living with your writing?Do you want to turn your words into multiple streams of income? I'm Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Third Edition, I'll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.If you love to create and you're ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words. Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it's just about knowing what's out there in order to find what's right for you.The book includes: Introduction First principles Part 1: How to Make Money with Books1.1 Your publishing options and how the industry has changed1.2 Your book is a valuable intellectual property asset1.3 Traditional publishing1.4 Self-publishing or becoming an indie author1.5 Write more books1.6 Write books that people want to buy1.7 Publish in multiple formats1.8 Publish globally1.9 Sell direct to your audience1.10 Market your booksPart 2: How to Make Money with your Writing in Other Ways2.1 Your author ecosystem2.2 Affiliate income2.3 Crowdfunding, patronage and subscription2.4 Professional speaking, teaching, performing, and live events2.5 Online courses, webinars, events, and membership sites2.6 Advertising and sponsorship2.7 Physical products and merchandise2.8 Freelance writing and ghostwriting2.9 Consulting or coaching2.10 Author services2.11 Other ways to make money with your writingThe transition to making a living with your writingIf you want to make a living with your writing, download a sample or buy now

Do you want to make a living with your writing?Do you want to turn your words into multiple streams of income? I'm Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated Large Print Third Edition, I'll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.If you love to create and you're ready to learn fresh skills in a fast-changing environment, this book will give you lots of ideas on how to make money with your words. Each chapter provides ideas you can use to research each opportunity in more detail and questions to guide your thought process. Sometimes it's just about knowing what's out there in order to find what's right for you.The book includes: Introduction First principles Part 1: How to Make Money with Books1.1 Your publishing options and how the industry has changed1.2 Your book is a valuable intellectual property asset1.3 Traditional publishing1.4 Self-publishing or becoming an indie author1.5 Write more books1.6 Write books that people want to buy1.7 Publish in multiple formats1.8 Publish globally1.9 Sell direct to your audience1.10 Market your booksPart 2: How to Make Money with your Writing in Other Ways2.1 Your author ecosystem2.2 Affiliate income2.3 Crowdfunding, patronage and subscription2.4 Professional speaking, teaching, performing, and live events2.5 Online courses, webinars, events, and membership sites2.6 Advertising and sponsorship2.7 Physical products and merchandise2.8 Freelance writing and ghostwriting2.9 Consulting or coaching2.10 Author services2.11 Other ways to make money with your writingThe transition to making a living with your writingIf you want to make a living with your writing, download a sample or buy now

You are an author. You turn ideas into reality in the shape of a book. You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level - whatever that means for your situation.I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I'll guide you through the process of creating a business plan that will help you achieve your creative and financial goals.It's relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It's also applicable whether you're just starting out or if you already have a mature author business. A plan helps at any stage of the journey.Part 1 covers your business summary and author brand, taking you through the process of deciding the overall direction for what you want to achieve and who you want to serve.Part 2 goes into the production process around your writing, publishing and licensing, products and services.Part 3 covers your marketing strategy and author eco-system.Part 4 goes into the financial side of your business, from mindset to revenue and costs, as well as paying yourself now and into the future.The final chapter will give you a framework for simplifying your plan and turning it into achievable stepsacross a chosen timeline.In each section, I give examples from my own business plan and there are questions for you to answer, templates, and resources that might help along the way, as well as example business plans for different kinds of authors.It's time to take your author career to the next level. Let's get started on your business plan.Please note: This book doesn't go into detail on how to do the specific topics, for example, how to self-publish a book, or how to do content marketing. I cover those topics in my other Books for Authors. If you already have my previous business book, Business for Authors, this is a rewritten and updated sub-set of that material, focusing on the specifics of a plan as opposed to everything involved in running a business. This book acts as a companion as well as a more recent update to my own author journey. It will help you bring it all together into a coherent plan that you can use to take your author business into the future. Books for Authors by Joanna PennHow to Write Non-FictionHow to Market a BookHow to Make a Living with your WritingProductivity for AuthorsSuccessful Self-PublishingYour Author Business PlanThe Successful Author MindsetPublic Speaking for Authors, Creatives and Other IntrovertsAudio for Authors: Audiobooks, Podcasting, and Voice TechnologiesThe Healthy WriterBusiness for Authors: How to be an Author EntrepreneurCareer Change

You are an author. You turn ideas into reality in the shape of a book. Large Print Edition]You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level - whatever that means for your situation.I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I'll guide you through the process of creating a business plan that will help you achieve your creative and financial goals.It's relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It's also applicable whether you're just starting out or if you already have a mature author business. A plan helps at any stage of the journey.Part 1 covers your business summary and author brand, taking you through the process of deciding the overall direction for what you want to achieve and who you want to serve.Part 2 goes into the production process around your writing, publishing and licensing, products and services.Part 3 covers your marketing strategy and author eco-system.Part 4 goes into the financial side of your business, from mindset to revenue and costs, as well as paying yourself now and into the future.The final chapter will give you a framework for simplifying your plan and turning it into achievable stepsacross a chosen timeline.In each section, I give examples from my own business plan and there are questions for you to answer, templates, and resources that might help along the way, as well as example business plans for different kinds of authors.It's time to take your author career to the next level. Let's get started on your business plan.Please note: This book doesn't go into detail on how to do the specific topics, for example, how to self-publish a book, or how to do content marketing. I cover those topics in my other Books for Authors. If you already have my previous business book, Business for Authors, this is a rewritten and updated sub-set of that material, focusing on the specifics of a plan as opposed to everything involved in running a business. This book acts as a companion as well as a more recent update to my own author journey. It will help you bring it all together into a coherent plan that you can use to take your author business into the future. Books for Authors by Joanna PennHow to Write Non-FictionHow to Market a BookHow to Make a Living with your WritingProductivity for AuthorsSuccessful Self-PublishingYour Author Business PlanThe Successful Author MindsetPublic Speaking for Authors, Creatives and Other IntrovertsAudio for Authors: Audiobooks, Podcasting, and Voice TechnologiesThe Healthy WriterBusiness for Authors: How to be an Author EntrepreneurCareer Change

You are an author. You turn ideas into reality in the shape of a book. You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level - whatever that means for your situation.I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this Companion Workbook, I'll guide you through the process of creating a business plan that will help you achieve your creative and financial goals.This includes the questions from Your Author Business Plan and a blank Business Plan for you to fill in, as well as access to extra downloadable material. Note: This is a Workbook edition and is designed for you to write in. If you want the whole book with all the text, please purchase Your Author Business Plan.