Joel Yanofsky

What goes into making a life successful and what does success mean? If you think about a life as a chemical equation, then the elements are obvious: family, work, purpose. The key is discovering how to get the balance just right. In Cultiver la difference, Montreal entrepreneur and philanthropist Morris Goodman shares his personal and professional prescription for success and enduring happiness. Born in 1931 in Montreal to Ukrainian immigrants during the worst days of the Great Depression, Goodman recounts the events, strategies, and lucky breaks that led to a thriving company and a life of philanthropic accomplishments. From his first job as a pharmacy delivery boy to his graduation from the University of Montreal's Faculty of Pharmacy - when he had already started his own pharmaceutical company - through the crucial moments that created an international business, Goodman depicts stirring accounts of Montreal's Jewish community and the development of the global pharmaceutical industry. Along the way, he presents vivid, generous portraits of colleagues and business collaborators. Cultiver la difference is a powerful rags-to-riches story but it is also much more - it is a heartfelt, candid, and inspiring exploration of what makes our lives rich, what we value, and why.

What goes into making a life successful and what does success mean? If you think about a life as a chemical equation, then the elements are obvious: family, work, purpose. The key is discovering how to get the balance just right. In To Make a Difference, Montreal entrepreneur and philanthropist Morris Goodman shares his personal and professional prescription for success and enduring happiness. Born in 1931 in Montreal to Ukrainian immigrants during the worst days of the Great Depression, Goodman recounts the events, strategies, and lucky breaks that led to a thriving company and a life of philanthropic accomplishments. From his first job as a pharmacy delivery boy to his graduation from the University of Montreal's Faculty of Pharmacy - when he had already started his own pharmaceutical company - through the crucial moments that created an international business, Goodman depicts stirring accounts of Montreal's Jewish community and the development of the global pharmaceutical industry. Along the way, he presents vivid, generous portraits of colleagues and business collaborators. To Make a Difference is a powerful rags-to-riches story but it is also much more - it is a heartfelt, candid, and inspiring exploration of what makes our lives rich, what we value, and why.

About one million years ago, when Homo Erectus decided to walk on two legs, he must have sensed that things would never be the same for him again -- that he could kiss his old ape habits goodbye. No more swinging from tree branch to tree branch, no more throwing his feces around. He would have also been the first to admit that he wasn't quite ready yet for martinis, smoking jackets and Masterpiece Theatre. A lot of men today find themselves in a similar position -- aware they can't go back to what they were and, at the same time, unable to figure out what they are supposed to become. Women are trying to figure out the New Man too. And who better to ask than an insider, a man? Joel Yanofsky says, "When I was approached about writing a book about sex from a guy's point of view, I began to laugh. I don't mean giggle or chuckle either. I mean laugh uncontrollably, hysterically. Which is one of the reasons for writing this book: to figure out what the joke is and, better yet, who it is on. Women are more confusing than ever, not always a bad thing. So is knowing what it means to be a man, not always a bad thing either. I still don't know what it is I find so amusing. Except I'm still laughing. I can't promise answers, but I do have a few theories." You'll be laughing too as you follow Yanofsky through the minefields of dating, mating, and breaking up in the nineties.