Joey Reiman

Purpose defines you. What you do with that purpose redefines the world. Joey Reiman was told he might never move his hand again after a horrible, paralyzing accident in 1975. Refusing to accept this prognosis and give in to negative thoughts, all he wanted to do was move his thumb. "If I could just raise my thumb," Reiman thought, "the rest will follow." With this seed of what he now calls optimalism--believing that optimism creates optimal outcomes--Reiman did it. He gave himself a thumbs up. Now Reiman, the world's leading purpose branding expert and motivational speaker, will share his belief system with you. In Thumbs Up!, Reiman shows how five simple pointers will ultimately help you activate your dreams into actions. The secret to success is right at your fingertips. Your digits will guide you to: Give the world a thumbs up Point to your purpose in life Give your middle finger to fear March forth to take action Remember the little things that matter Thumbs Up! is a how-to that focuses on looking up and rising up to all you imagined you could be and determining that a life of purpose begins in the palm of your hand. Start your journey of life to deeper love, more meaningful work, better health, greater wealth, and richer faith.

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organizationOffers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

Can one idea be worth a million dollars? Advertising mogul Reiman discusses his formula for creating million-dollar ideas. A guidebook for every entrepreneur.