John H. Holcomb

Finally a handbook is available that provides both information and assistance to local school districts during the planning and development process of a school building. Holcomb works to alleviate the difficulties often associated with building programs of this sort by carefully walking the non-expert school planner through the details, phases, and mind-sets necessary to do effective and efficient school plant planning.

The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers.