Jon James

Who can be a leader? What is a leader? Many people are under the impression that to be a leader they have to meet a certain criteria. This could not be further from the truth. Discover with the author Tony Morris what a leader is and what leadership is in his book, "Leadership For A Lifetime."

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing.

Forms are an integral part of many web sites, whether they are registration forms, feedback forms, or order forms. However, forms are time consuming for the site user to fill out, and need to be implemented to be as usable as possible, otherwise they can be frustrating and annoying, spoiling the user experience. This book takes all the hassle out of implementing forms in whatever way you wish, dealing with client-side forms in HTML and Flash, client- and server-side form validation, and server-side data processing. It provides code samples fully adaptable to your own needs, along with walkthrough tutorials on how they work, and an HTML form element reference. INCLUDES: * Easy to Follow tutorials and reference on building form user interfaces with HTML and Flash * Tips to follow for designing usable forms * Client- and server-side data validation techniques using JavaScript, ASP and PHP * Server-side data processing using ASP and PHP, with Access and MySQL databases * Coverage of .NET Forms * Extensive online support, including fully operational, downloadable code and a gallery of working form examples From the Publisher This book is for intermediate to advanced web professionals who need to implement a form on a web site as quickly as possible, with the minimum of hassle. About the Author Chapter 1: HTML Forms Chapter 2: Designing Usable Forms Chapter 3: Flash Forms Chapter 4: Using Forms with ASP Chapter 5: Using Forms with PHP and MySQL Chapter 6: Form Validation Techniques Chapter 7: Advanced Client-side Form Scripting Chapter 8: Forms in ASP.NET