Katharina Wolf

Wei t du, was ich mir w nsche?, fragte ich ihn. Nein, sagte er leise. Ich will, dass du ohne mich kannst, aber nicht ohne mich willst. Finn und Anton sind seit Kindheitstagen beste Freunde - und das absolute Gegenteil voneinander. W hrend sich der charismatische Finn mit Begeisterung seinen Dating-Apps widmet, sucht der stille Anton nach der gro en Liebe. Als Antons Beziehung unerwartet in die Br che geht, sieht Finn seine Chance gekommen und will wieder dort ankn pfen, wo sie vor Jahren falsch abgebogen sind. Eine Freundschaft Plus ist genau das, was er sich w nscht. Doch Anton ist nicht bereit, sich auf Finn einzulassen. Bis sein bester Freund ihm einen Vorschlag macht, den er nicht ablehnen kann ...

Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.

Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.

Als der 18-j hrige Florentin im Garten seines Onkels nicht nur ber ein rotes Kajak, sondern auch ber den gleichaltrigen Jonas stolpert, ger t seine Welt v llig aus den Fugen. Mit seiner lockeren Art ist Jonas das genaue Gegenteil vom sch chternen Florentin. Trotzdem f hlen sie sich zueinander hingezogen. Doch leider hat die gemeinsame Zeit ein Ablaufdatum, denn Jonas will diesen Sommer nur: Festivals besuchen, viel Spa , seine Probleme vergessen. Allerdings hat das Universum andere Pl ne, denn das immer lauter werdende Herzklopfen und die aufkeimenden Gef hle machen nicht nur alles komplizierter, sondern auch einen Abschied unm glich.