Kenneth A Tucker

Animals,Inc is a time-tested business parable that has been tremendously popular with Gallup clients for more than 30 years: it's a favorite at corporate seminars and has even been released on video.

First Published in 1977. This set of readings has been planned to demonstrate good examples of the writing of business history using a wide range of source material. Furthermore, the intention is to aid the development of critical perception and facilitate further analysis. The overriding criterion in selection has therefore been the framework of structure-conduct-performance for the industry, activity or firm. The emphasis is on the technical and organisational relationships between the governing factor input and output conditions and the objectives and control mechanisms of the decision-making personnel.

A thought-provoking parable about a group of animals who try to alleviate their individual self-perceived shortcomings offers a valuable lesson for the business world that executives, managers, and employees need to concentrate on their strengths rather than on their weaknesses. 30,000 first printing.

First Published in 1977. This set of readings has been planned to demonstrate good examples of the writing of business history using a wide range of source material. Furthermore, the intention is to aid the development of critical perception and facilitate further analysis. The overriding criterion in selection has therefore been the framework of structure-conduct-performance for the industry, activity or firm. The emphasis is on the technical and organisational relationships between the governing factor input and output conditions and the objectives and control mechanisms of the decision-making personnel.