LARINA KASE

TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENTWith a Foreword by Michael Port, bestselling author of Book Yourself SolidClients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth.“In this book—chock full of ideas at the intersection of marketing and psychology—Larina Kase shows you how to master the art of building relationships that drive new clients.”—David Meerman Scott, bestselling author of Real-Time Marketing & PR“Larina Kase has done a first-rate job of explicating many crucial elements of human psychology. But it is her instructive advice on how to harness that information profitably that elevates this book’s usefulness to great heights.”—Robert B. Cialdini, author of Influence: Science and Practice“Larina Kase knows about social proof. You can tell by who she got to endorse the book. But go deeper. There’s lots of actionable information in here, and it will result in more business.”—Chris Brogan, coauthor of Trust Agents and president of Human Business Works“This book is ideal if you’ve ever wondered how to differentiate yourself from the crowd, how to really build relationships that pay off, and how to establish your expertise with ease. This is one book you will thank yourself in the future for!”—Shama Kabani, author of the bestselling The Zen of Social Media Marketing“If ‘who you know’ and making a meaningful connection with them is truly part of the success factor in business (and it is), I promise you that Larina Kase's Clients, Clients, and More Clients will have your phone ringing and e-mail box full of people who truly want to do business with you. A savvy, wise, and value-based text allows the reader to learn what few others understand: the Science and Art of Connecting. I've read and reviewed a dozen books on building a solid client base. Most completely miss the target. This book is a handbook to meet, connect with, and build a valuable relationship with just about anyone you want to.”—Kevin Hogan, Psy.D., author of The Science of Influence and The Psychology of Persuasion“This is a remarkable, readable, and instantly practical book packed with leading-edge tips on attracting new clients fast. I loved it!”—Dr. Joe Vitale, author of The Attractor Factor“In Clients, Clients, and More Clients, Larina Kase shows you how to find and influence prospects so they’ll understand the value of your work and readily do business with you. The research-based strategies in this important and engaging book are worth any businessperson’s time, close study, and dedicated application. The book is true to its promises."—Mark Levy, founder of Levy Innovation and author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content”Clients, Clients, and More Clients is a must-read for every sales executive, sales manager, and company executive. This is not your typical how-to sales guide, as it digs deep into how to change a losing sales strategy into a winning success. Larina uncovers the psychology behind the sales mentality, and breaks the process down, step-by-step; making it crystal clear the direction you’ll need to take to achieve long-term success.”—Shawn Jennings Edgington, CIC, CEO, and founder of Granite Insurance Brokers, Cyber Safety Academy Fundraiser, and author of The Parent's Guide to Texting, Facebook and Social Media

"This groundbreaking book will become a classic. I'll be recommending it to all of my readers.”-Kevin Hogan, author of The Psychology of PersuasionNew York Times bestselling author Larina Kase explains how to accomplish the things you think you can't, but really wish you could . . .Many people who want to advance in their career or business are faced with an innate fear of change--even positive change that could move them forward. Using cutting-edge research to help readers become true leaders in their fields, Larina Kase provides strategies to help readers move out of their comfort zones and better distinguish the positive decisions and actions that will dramatically propel their success. She includes interviews with top business thinkers such as Seth Godin, Joe Vitale, Annie McKee, and Tim Sanders. Apply the lessons in this book to:Discover why you don’t do what you need to doEmpower yourself and others to stay motivatedTransform fear of change into a positive driver for successFace uncomfortable situations with grace and poise“Imagine what you could accomplish with the confidence of the world’s top leaders . . . Read this book for a step-by-step plan to make it happen.”—Dr. Joe Vitale, author of The Key“The success of coaches, clients, and self-help aficionados, in particular, will dramaticallyincrease after putting Larina’s powerful wisdom to work.”—Marilee Adams, Ph.D., author of Change Your Questions, Change Your Life

Speak up and succeed.“Fear of snakes makes sense. After all, snakes bite! On the other hand, fear of public speaking is worth overcoming. This book is an excellent place to start.”-Seth Godin, bestselling author of Purple Cow and Free Prize Inside“Your ability to speak confidently on your feet will impress more people and open more doors than you can imagine. The Confident Speaker shows you how.”-Brian Tracy, bestselling author of The Psychology of Selling“Eureka! This book is exactly what every beginning speaker needs.”-Dottie Walters, CSP, bestselling author of Speak and Grow Rich“When we speak in public, we convey our knowledge, our interest in others, and our value. Now, thanks to Monarth and Kase, their book The Confident Speaker opens that door to successful public speaking.”-Susan RoAne, bestselling author of How To Work A Room®“Speaking before a group stresses many otherwise capable people, and as a result their anxiety cripples their careers. Monarth and Kase offer the antidote in their highly readable book.”-Dianna Booher, bestselling author of Speak with Confidence and Communicate with Confidence

The new quick reference for understanding anxiety disorders The Wiley Concise Guides to Mental Health: Anxiety Disorders uses clear, highly accessible language to comprehensively guide the reader through the most frequently diagnosed mental health problem-anxiety-and its related issues. This concise, informative reference provides a complete history of the field, conceptualization, assessment, diagnosis, treatment, cutting-edge research, and other critical information. Like all the books in the Wiley Concise Guides to Mental Health Series, Anxiety Disorders features a compact, easy-to-use format that includes: Vignettes and case illustrationsA practical approach that emphasizes real-life treatment over theoryResources for specific readers such as clinicians, students, and patients After discussing the conceptualization and assessment of anxiety disorders, Anxiety Disorders covers treatment with sections on client psychoeducation, cognitive tools, in vivo and imaginal exposure, cognitive behavioral therapy (CBT) techniques, and termination and relapse prevention. Additional issues covered include other treatment approaches; working with children and adolescents; working in group, family, and couples therapy settings; supervision; and concerns and challenges for the clinician. Useful to practitioners as an on-the-shelf resource and to students as a complete overview, the Wiley Concise Guides to Mental Health: Anxiety Disorders provides a complete and quick reference for the diagnosis and treatment of anxiety disorders.

"The power of positive ACTION! The authors not only share their secrets to building a highly successful practice, but also provide readers with practical, everyday action steps to fill their practice, generate more referrals, and find more clients fast by taking positive actions." —Stephen Fairley, MA, RCC President & Business Coach, Today's Leadership Coaching, Inc coauthor of Getting Started in Personal and Executive Coaching "The Successful Coach is terrific-practical, friendly, and very helpful. Instead of fearfully wondering, 'Can I make it as a coach?' aspiring coaches can shift and confidently ask, 'What kind of difference do I want to make with people?' and 'What wonderful life will I have when I am a wildly successful coach?'" —Marilee Adams, PHD author of Change Your Questions, Change Your Life An easy-to-follow blueprint for developing a successful coaching practice If you are a coach, or want to become one, this book will help you resolve self-limiting beliefs and give you the know-how to build a successful practice. Everything you need to know to be a top coach is set forth in this book. The first half helps you overcome obstacles that hold you back so you can soar to the pinnacle of the profession. You will learn valuable concepts and techniques to improve your coaching skills, including conquering excuses that stand in your path, thinking like a top coach, and tapping into the power of self-motivation. The second half of the book gives you marketing strategies to gain clients and build your business. You will learn how to build a unique niche that fully leverages your own unique competencies and skills. Moreover, the authors help you identify and conquer fears and insecurities that may be preventing you from implementing the marketing and sales tactics that will make your business take off. The authors-two highly successful coaches and one bestselling marketing guru-draw on their own experiences to help you uncover and exploit the unique blend of skills and knowledge that you possess to be a top coach.

Can a therapist expect a career that is both satisfying and financially rewarding? Yes! Find out how this dynamic guide will help you envision and practice success! "The Successful Therapist is essential reading for all mental health practitioners. It opens our eyes to the many possible paths to take, and helps individuals see how they can take control and plan an exciting, lucrative, and rewarding career." --Deborah Roth Ledley, PhD, psychologist and author If you want a rewarding mental health career that works for you--where you both make a living and help improve others' lives--you must take a leadership role in your own career development. The Successful Therapist gives you the tools and strategies you need to plan and grow a successful career. Going beyond just dollar profits, this guide will help you define success in terms of what you value most in the field, then give you the entrepreneurial skills to best position yourself so you can realize those values and achieve your goals. Drawing on the author's own experiences as well as interviews with numerous successful clinicians, this book first offers a general road map for creating a successful career plan. It discusses: * How to envision your career * How to make choices and position yourself for success * Business planning for yourself and your practice * Basics of understanding, setting up, and running your own business The second part of this book provides information on alternative and non-traditional career paths for therapists. These include: * Personal and executive coaching * Business consulting * Forensic psychology * Clinical administration * Writing and lecturing * Careers in other fields This savvy career guide--written by someone who's built her own successful career in and around mental health--is packed with helpful self-assessments, questionnaires, and real-life case studies. Whether you're just starting in practice, want to change careers, or want to further develop your current mental health practice, this is an inspiring and essential guide that will set you on the path to empowerment and success.