Lene Nielsen

10 lokale forfattere fortolker naturområdet Hjørring Bjerge i denne samling af Vendsyssel Noveller. Sære eneboere, fantastiske dyr og hjemsøgende genfærd tager bo i det bakkede landskab i denne novellesamling af 10 noveller fra lokale forfattere. Døden lurer lige under jorden, men også skønhed og liv er at finde, hvis blot man ved, hvor man skal søge blandt bakkerne... Vendsyssel Noveller er skabt i samarbejde med Hjørring Bibliotekerne.

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology, covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing. Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality. Based on 20 years’ experience in solving problems for businesses and 15 years of research, currently at the IT University of Copenhagen, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences has developed her own approach to the method – 10 Steps to Personas. This second edition of Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products. This book also includes three new chapters and considerable expansion on the material in the first edition.

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts.With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method – 10 Steps to Personas. Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products.

Det sker så ofte (og det er så god en historie!) at medierne har døbt hændelserne: School Shootings. Netop mediernes rolle er lagt op til diskussion i dette materiale, som via varierede teksttyper og autentiske interviews forsøger at gå bag om hændelserne, de involverede personer, den amerikanske våbentradition og den direkte konsekvens på nogle af de amerikanske skoler i dag: Zero Tolerance Policy! Som med Focus on Young Americans har forfatterne lavet et materiale hvor amerikansk kultur, tekstforståelse og sproglig udvikling går op i en højere enhed.