Lin Huang

This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term “phygital reality market” is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation — in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.

This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term “phygital reality market” is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation — in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation.

This book describes and clarifies how certain problems can be resolved in Japan and Asia. For the future, the focus should be on Japan, which can provide "common knowledge" as a public good. The book collects the results of researchers in Japan, China, South Korea, and Indonesia on declining birthrates and aging, rapid technological innovation and societal changes, and recovery from natural disasters.Chapter 1 covers Japanese social welfare system reform and transformation of social governance. Chapter 2 deals with the decreasing birthrate and national security. Chapters 3 to 5 discuss three aspects of the impact of modern technology on Japanese society. Chapter 6 and 7 include the research results on recovery from the earthquake disasters in Indonesia and East Japan. Through reading this book, the increasingly necessity to capture Japanese studies in Asia as a public good can be understood. The authors believe that sharing of knowledge as a public good is of great help in solving problems for the future.

This book discusses the security issues in a wide range of wireless devices and systems, such as RFID, Bluetooth, ZigBee, GSM, LTE, and GPS. It collects the findings of recent research by the UnicornTeam at 360 Technology, and reviews the state-of-the-art literature on wireless security. The book also offers detailed case studies and theoretical treatments – specifically it lists numerous laboratory procedures, results, plots, commands and screenshots from real-world experiments. It is a valuable reference guide for practitioners and researchers who want to learn more about the advanced research findings and use the off-the-shelf tools to explore the wireless world.

This book discusses the security issues in a wide range of wireless devices and systems, such as RFID, Bluetooth, ZigBee, GSM, LTE, and GPS. It collects the findings of recent research by the UnicornTeam at 360 Technology, and reviews the state-of-the-art literature on wireless security. The book also offers detailed case studies and theoretical treatments – specifically it lists numerous laboratory procedures, results, plots, commands and screenshots from real-world experiments. It is a valuable reference guide for practitioners and researchers who want to learn more about the advanced research findings and use the off-the-shelf tools to explore the wireless world.

Nonlinear systems with stationary sets are important because they cover a lot of practical systems in engineering. Previous analysis has been based on the frequency-domain for this class of systems. However, few results on robustness analysis and controller design for these systems are easily available.This book presents the analysis as well as methods based on the global properties of systems with stationary sets in a unified time-domain and frequency-domain framework. The focus is on multi-input and multi-output systems, compared to previous publications which considered only single-input and single-output systems. The control methods presented in this book will be valuable for research on nonlinear systems with stationary sets.