Lisa Sutherland

Pioneering scholar Marion Nestle joins forces with former cereal executive Lisa Sutherland to examine what cereal boxes reveal about American culture and food politics. If you want to understand how the food business works, just have a look at a box of breakfast cereal. Hardly anything on supermarket shelves is bigger, bolder, or more deliberately designed. The fiercely competitive industry that brings us Cheerios, Froot Loops, and Trix sells a distinctly American dream: indulgence and health in one convenient package. Cereal boxes chronicle our shifting national obsessions with health, ingredients, dietary advice, and American culture. They show us what sells food: cartoons for kids, athletes for men, weight loss for women. And hidden in the history of cereal package designs, we find clues to the corporate lobbying that shapes agricultural policy, health claims, and labeling regulations. Sugar Coated unboxes the influence of cereal companies on food policy and the power of marketing, revealing, in the process, why Big Food is so good at selling profitable products regardless of their effects on health.

When Lisa Sutherland lost her son to drug addiction she also lost her ability to sleep like she used to. Weeks upon weeks of sleepless and restless nights almost drove her crazy. Doctors prescribed sleeping pills that would work for a few weeks before the dosage had to be upped. She quickly realized this was not a sustainable route. It wasn't healthy. Five years of research and all her will-power was spent when she finally had found the solution to her insomnia. It wasn't a simple trick, but a collection of techniques that changed her life. Finally her nights were filled with delicious sleep. This book is the collection and sharing of these techniques. You'll discover: The Dangers of Insomnia. Physically and mentally. How beneficial good sleep really is. Science behind sleeping patterns. The 5 stages of sleep. How to get your sleeping cycle back on track. 6 Foods that help you sleep. The 6 Zen Techniques of Combating Insomnia. ]+ much more If you're ready to discover what Lisa Sutherland learnt during her grueling five years as she suffered from insomnia, and to sleep as soundly as the little guy on the cover of the book, then scroll back up and take a look inside the book When you purchase the paperback you get the Kindle version as a bonus for FREE (must be purchased directly from Amazon and not a reseller).

Are you seeking to overcome or help someone you love get through their depression? In recent years depression has become an epidemic that rages among both the young and the old. Why is it that we can live in such material abundance and still suffer mentally and emotionally? The solution is not a quick fix. As most suffering from depression know, it's a gradual climb uphill that takes time and effort. It doesn't happen overnight, but it is possible to overcome depression. This book dives into 9 proven ways of overcoming and exiting a state a depression. These 9 ways require both effort and the understanding of how and why they work. This book will give you the understanding that breeds the confidence to either overcome your own depression, or guide someone who is suffering from depression - into a brighter future.

Imagine that you could turn your ideas and knowledge into profits. How about making your passion into a business. Can you imagine that? This is possible with a content based business. There's an old saying that online, "content is king". Content is the reason search engines like Google make billions of dollars every year. They help people find the information they're searching for. This is valuable only because the content is valuable. You already possess the value. All you need is a way to convert all these ideas, thoughts and passions into a business. A business that generates profits. Where do you start? What turns you on? Where's your passion? Whether it's cars, dog, cats, fitness, clothing, music or anything else under the sun, there's a market for it. Every market is filled with consumers of content. In this book you'll learn exactly how to turn your passion, hobby or unique interest into something that not only brings you joy, but also an extra income source. In time it may even turn into a full-time job. Imagine that. Being paid to talk or write about your passion We're going to step-by-step learn how to make that inner fire become content that is optimized and valuable in the eyes of Google and more importantly the people using it. The strategies in this book can also be used for writing ebooks or running a successful Facebook page, growing a Twitter following or becoming an online authority in your field. If this excites you then you need to get this book right now. You won't find a better companion and cheat sheet that gets you off to a kickstart online. The first step to growing your new business is right in front of you. What you're going to find in this book are the most essential and valuable techniques of online content marketing distilled into a package that is very easily digestible for you. You won't find technical language. Everything will be easy to understand even if you've never before read about online business or content marketing. We want to maximize your learning. We have done the work of finding the core principles you need to succeed in the fastest and most rewarding way possible. The time you spend reading this book will save you countless hours of searching and piecing together information online. The internet is exploding with millions of new users every year. A staple of all online businesses will continue to be great content. Begin mastering this timeless skill today and make money sharing your stories, experiences and unique insights. Make a decision right now. Click the order button and start consuming this book that is layed out to teach you the right thing at the right time. Each chapter builds on the next. You'll see how easy it is to build a business purely on content. Make an investment into your future. Your future business. You'll never regret investing in your own knowledge, because online, knowledge is profits. BUY today and separate yourself from the competition BONUS $4.99 VALUE - FREE TRAFFIC MARKETING REPORT We're going to add in a bonus for you which we think is essential to complement the teachings of this book. Content that converts is essential, yes, but you also need TRAFFIC to see any monetary results from having great content In this FREE TRAFFIC MARKETING REPORT you'll be given strategies to send a flood of free traffic straight to your website. Not only traffic, but targeted traffic. That means people who are searching for what you have to offer. Paperback comes with FREE Kindle Version (must be purchased from Amazon not third party seller)

"Lisa Sutherland helped increase the conversions on our website by 75% We couldn't have been happier with the results." Jim Kensington Selling online is not the same as selling in person. Online, small changes can lead to massive increases in revenue. That's why one of the four modules of this book is on split-testing. The other core modules dive into: Email marketing, creating effective sales pages and choosing lead magnets. With these four keystones covered you have the potential to turn your online business into a powerhouse of profits. BONUS; because conversions are only one part of the puzzle of online sales, we've included a bonus that deals with getting traffic to your website. When you have a website that converts, the only thing needed to make money is TRAFFIC. The bonus can be accessed in pdf format and read on any computer or smartphone. A paperback purchase gives you a FREE Kindle version. (Must be purchased from Amazon directly, not third party seller)