Louis Rosenfeld

Information architecture (IA) is far more challenging-and necessary-than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond. To guide you through this broad ecosystem, this popular guide-now in its fourth edition-provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message. This book includes: An overview of IA and the problems it solves for creating effective digital products and services A deep dive into IA components, including organization, labeling, navigation, search, and metadata Processes and methods that take you from research to strategy, design, and IA implementation

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

The origin and early years of any rapidly changing scientific discipline runs the risk of being forgotten unless a record of its past is preserved. In this, the first book-length history of clinical chemistry, those involved or interested in the field will read about who and what went before them and how the profession came to its present state of clinical importance. The narrative reconstructs the origins of clinical chemistry in the seventeenth century and traces its often obscure path of development in the shadow of organic chemistry, physiology and biochemistry until it assumes its own identity at the beginning of the twentieth century. The chronological development of the story reveals the varied roots from which modern clinical chemistry arose.