Lt Gen (Ret) Rick Lynch

During his 35-year career in the Army, Rick Lynch led 25,000 of our country's best to victory in "The Surge" in Iraq. He came home to take command of Fort Hood, Texas, the largest Army Installation in America. He rose up to take charge of every Army Installation on Earth, leading 120,000 mostly civilian employees through the restructuring of a $20-billion budget, under unimaginable pressure from the Pentagon. But for the last 12 years, he's put all of his experience and expertise on the line for the sake of accomplishing an equally important mission: To develop strong leaders, right here at home, while teaching adaptive leadership principles all across Corporate America.We're Not Robots is the result of Rick's mission: A practical guide for today's corporate leaders, detailing how paying attention to our most important resource-our people-turns companiesinto High-Performing Organizations. Filled with actionable takeaways, historical perspective, and surprisingly candid, enlightening insights from Rick's 12 years as a sought-after consultant and leader to more than 35 clients across a wide spectrum of corporate entities, it's a must-read for leaders who want their teams not only to survive, but to thrive-in an unpredictable, post-COVID, AI-intruding world.

During his 35-year career in the Army, Rick Lynch led 25,000 of our country's best to victory in "The Surge" in Iraq. He came home to take command of Fort Hood, Texas, the largest Army Installation in America. He rose up to take charge of every Army Installation on Earth, leading 120,000 mostly civilian employees through the restructuring of a $20-billion budget, under unimaginable pressure from the Pentagon. But for the last 12 years, he's put all of his experience and expertise on the line for the sake of accomplishing an equally important mission: To develop strong leaders, right here at home, while teaching adaptive leadership principles all across Corporate America.We're Not Robots is the result of Rick's mission: A practical guide for today's corporate leaders, detailing how paying attention to our most important resource-our people-turns companiesinto High-Performing Organizations. Filled with actionable takeaways, historical perspective, and surprisingly candid, enlightening insights from Rick's 12 years as a sought-after consultant and leader to more than 35 clients across a wide spectrum of corporate entities, it's a must-read for leaders who want their teams not only to survive, but to thrive-in an unpredictable, post-COVID, AI-intruding world.

"If the idea of adaptive leadership didn't matter to you before the pandemic hit, it sure as hell should matter to you now."Your company needs you to lead. Your family needs you to lead. The world needs you to lead. So how do you lead when unforeseen circumstances come along and rip the rug out from under you? It's simple. You adapt. How? For one thing, you turn to the principles found in this book. Putting people first. Setting priorities. Achieving work-life balance. Mastering time management. Developing physical and spiritual fitness in order to build resiliency... Lieutenant General Rick Lynch developed a strikingly successful approach to supporting our troops and their families during his storied 35-year career in the Army, and spent the next ten years working directly with thousands of senior executives and their direct reports across Corporate America to make their companies-and their lives-stronger, too. In this 10th Anniversary Edition of Adapt or Die, Rick speaks from experience to explore the needs of corporate leaders with more specificity than ever, with a brand-new look at how individuals and companies alike can better adapt in a post-pandemic world-and how each of us can fearlessly prepare for whatever comes next. Are you prepared to adapt?

"If the idea of adaptive leadership didn't matter to you before the pandemic hit, it sure as hell should matter to you now."Your company needs you to lead. Your family needs you to lead. The world needs you to lead. So how do you lead when unforeseen circumstances come along and rip the rug out from under you?It's simple. You adapt.How?For one thing, you turn to the principles found in this book.Putting people first. Setting priorities. Achieving work-life balance. Mastering time management. Developing physical and spiritual fitness in order to build resiliency... Lieutenant General Rick Lynch developed a strikingly successful approach to supporting our troops and their families during his storied 35-year career in the Army, and spent the next ten years working directly with thousands of senior executives and their direct reports across Corporate America to make their companies-and their lives-stronger, too.In this 10th Anniversary Edition of Adapt or Die, Rick speaks from experience to explore the needs of corporate leaders with more specificity than ever, with a brand-new look at how individuals and companies alike can better adapt in a post-pandemic world-and how each of us can fearlessly prepare for whatever comes next.Are you prepared to adapt?