Luke Ike

This book is about small business start-ups and management. The book provides those fundamental principles needed for identifying and developing business ideas before and during the process of business start-ups and management respectively. These are principles needed to translate business ideas into profitable and sustainable small business enterprise.

This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.

This book aims at making a contribution to the promotion of small businesses in developing countries. It does so by helping to identify management problems encountered by small businesses in developing countries, with reference to policy environment, institutional framework, and UNIDO technical assistance. The result is aimed at providing a good information base on how small business management and performance in developing countries can be improved. This is for individuals who are already involved with small businesses and those interested in it.