Lynda Gratton

Climate change. Income inequality. World poverty.Who can solve these global problems? Corporations.Never before have corporations been so large, so wealthy, so powerful, and so rich in human creativity and endeavor. Organizational change expert Professor Lynda Gratton shows that it is now critical that these corporations step up to play a more positive role in the world by building inner resilience, actively anchoring themselves in their communities and supply chains, and leveraging their unique capabilities to address complex global challenges such as climate change and youth unemployment.In The Key, Gratton maps out how bringing resilience to a fragile world starts with what happens inside a corporation—when intelligence and wisdom are amplified, emotional vitality enhanced, and social connections harnessed. She explains how corporations can leverage this inner resilience to help solve global problems and how a corporation’s unique innovative, scaling and mobilizing, and alliance building capabilities—are some of the tools for combating global ills.Both realistic and optimistic, The Key is a practical guide that provides the rationale, strategies, and tools you need to not only spearhead resilience for your own company but also how to use this resilience to contribute to the betterment of the world. Building on her unique research base, Gratton provides insights from more than 20 companies from across the world including Vodafone, Unilever, Tata Consulting Services, and Natura to illustrate the very real benefits of aligning organizational interests with those of the world.“To create a good future,” Gratton writes, “it is crucial that those who lead corporations become increasingly transparent about their actions and intentions and see themselves as part of the wider world they inhabit.”The world’s business leaders must make a decision: Either connect your company’s interests with those of the world at large—or watch these separate interests crash into each other. You have the resources to save the world. Gratton provides The Key.Praise for The Key“The Key offers a novel perspective on the emerging role of corporations in society. Leadership expert Lynda Gratton offers practical insights for unlocking the hidden resources in organizations and using them to bring resilience to a fragile world.”—Adam Grant, Wharton Professor and bestselling author of Give and Take“Gratton has again given us a lens into a brighter future. With prescience and insight, she has offered a way to resolve some of the most serious challenges of our complex world. Her ideas are a call to arms and a commitment to action that will benefit individuals, organizations, and communities.”—Dave Ulrich, Professor, Ross School of Business, University of Michigan and Partner, the RBL Group“Contrary to Hollywood stereotypes, big corporations can be a force for good. The Key helps to explain why that is so and how business leaders can be part of the vanguard.”—Gavin Patterson, CEO, BT Group“In this important book, Gratton shows how companies can both build resilience for the future and make a positive difference in the world.”—Martin Gilbert, CEO, Aberdeen Asset Management“In order to achieve ongoing growth, executive leaders must not only reinvent themselves and their businesses but must also continually ask what role their corporation will play as a force for the common good. The Key shows, in a groundbreaking way, how the bridge between the two can be built.”—Robert Kovach, PhD, Global Executive Talent, Cisco“This inspiring book takes the discussion about corporate social responsibility to a new level by clearly describing what it takes for leaders and employees to collectively make the corporation a force for good in the world.”—Diana C. Robertson, Professor of Legal Studies and Business Ethics, The Wharton School, University of Pennsylvania

NEW from the bestselling HBR's 10 Must Reads series. Most teams underperform. Yours can beat the odds. If you read nothing else on building better teams, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results. Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and advice you need to: * Boost team performance through mutual accountability * Motivate large, diverse groups to tackle complex projects * Increase your teams' emotional intelligence * Prevent decision deadlock * Extract results from a bunch of touchy superstars * Fight constructively with top-management colleagues Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing

Most teams underperform. Yours can beat the odds. If you read nothing else on building better teams, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results. Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and advice you need to: Boost team performance through mutual accountabilityMotivate large, diverse groups to tackle complex projectsIncrease your teams’ emotional intelligencePrevent decision deadlockExtract results from a bunch of touchy superstarsFight constructively with top-management colleagues

Life is tough in organizations, both for managers and the managed. Negotiating the rapids of restructuring, downsizing, and refocusing the core business brings with it huge upheavals in job security, the smashing of traditional career structures, and a constant imperative for employees to update their skills while working in an environment of great uncertainty. Based on close collaboration with a number of high profile organizations - BT, Citibank, Glaxo Wellcome, Hewlett Packard, Kraft Jacobs, Suchard, Lloyds-TSB Group, the NHS, and WH Smith - this book sheds light on the organizational responses to large scale changes and details the changing demands made of employees in the process. This book goes beyond fashionable management rhetoric to uncover the reality of human resource management. The team of top researchers examines: the organizational strategies pursued in the face of fast-changing circumstances the links between what is intended and what is realised the way in which HR interventions impact on the individual the influence which HR strategies have on everyday management behaviour This book is a key source of new information for both managers and students about the current state of human resource management and its possible future direction.

How will you live your 100-year life? In a world of longer lives and constant change, work is no longer a single straight path. It is a fabric we weave - with threads of mastery, friendship, calm, intimacy, adventure, cooperation, knowing, and amplification. How we strengthen and reweave these threads will shape not just our working lives, but our happiness, health, and sense of purpose across a century. In Living the 100-Year Life, Lynda Gratton - acclaimed co-author of The 100-Year Life - offers a practical and deeply human guide to navigating this new reality. Drawing on global research, expert voices, and the stories of four fictional characters at different life stages, Gratton shows how to: * Discover what each of the eight threads can make possible for you * Strengthen the threads through reflection, action, and promises to your future self * Weave a working life that is resilient, meaningful, and uniquely yours This is not a book about extending life for its own sake. It is a book about living wisely across time - finding joy in friendships, resilience in calm, creativity in adventure, and purpose in work. Your 100-year life is still being woven. The threads are in your hands.

Combat age discrimination in your workplace.Everyone experiences age-related bias at some point in their careers, but for women the costs are greater. Sure, there are laws and organizational rules prohibiting age-related discrimination, but lived experience shows there's no "right age" to be a woman. Whether you're seen as too old or too young, ageism affects the opportunities you have access to, how others perceive you, and how much your contributions are valued.Overcoming Ageism offers stories, research, and advice about navigating gendered age discrimination and bias at work. From advocating for yourself to ensuring continual learning and curiosity, you'll learn how to show others the unique expertise you bring to the organization and take back control of your career growth.This book will inspire you to:Establish your credibility with those around youOvercome imposter syndromeBuild a support system across age groupsWork together to end age bias in your organizationThe HBR Women at Work series spotlights the real challenges and opportunities women experience throughout their careers. With interviews from the popular podcast of the same name and related articles, stories, and research, these books provide inspiration and advice for taking on topics at work like inequity, advancement, and building community. Featuring detailed discussion guides, this series will help you spark important conversations about where we're at and how to move forward.

Combat age discrimination in your workplace.Everyone experiences age-related bias at some point in their careers, but for women the costs are greater. Sure, there are laws and organizational rules prohibiting age-related discrimination, but lived experience shows there's no "right age" to be a woman. Whether you're seen as too old or too young, ageism affects the opportunities you have access to, how others perceive you, and how much your contributions are valued.Overcoming Ageism offers stories, research, and advice about navigating gendered age discrimination and bias at work. From advocating for yourself to ensuring continual learning and curiosity, you'll learn how to show others the unique expertise you bring to the organization and take back control of your career growth.This book will inspire you to:Establish your credibility with those around youOvercome imposter syndromeBuild a support system across age groupsWork together to end age bias in your organizationThe HBR Women at Work series spotlights the real challenges and opportunities women experience throughout their careers. With interviews from the popular podcast of the same name and related articles, stories, and research, these books provide inspiration and advice for taking on topics at work like inequity, advancement, and building community. Featuring detailed discussion guides, this series will help you spark important conversations about where we're at and how to move forward.

A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Satya Nadella to Lynda Gratton and company examples from Nestlé to TikTok, this volume brings the most current and important management conversations right to your fingertips.This book will inspire you to:Radically redefine the role of managers in your organizationIntegrate your ESG goals into your company's core business modelSeparate the hype from the reality of Web3 and identify opportunities for your businessNavigate conflict and embrace mutual learning across generational differencesIdentify the soft skills needed in the C-suite—and build themEncourage all employees to develop the capabilities around digital transformationThis collection of articles includes "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; "What Is Web3?," by Thomas Stackpole; "Selling on TikTok and Taobao," by Thomas S. Robertson; "Managing in the Age of Outrage," by Karthik Ramanna; "The Five Stages of DEI Maturity," by Ella F. Washington; "The Essential Link Between ESG Targets and Financial Performance," by Mark R. Kramer and Marc W. Pfitzer; "Make the Most of Your One-on-One Meetings," by Steven G. Rogelberg; "Harnessing the Power of Age Diversity," by Megan W. Gerhardt, Josephine Nachemson-Ekwall, and Brandon Fogel; "The C-Suite Skills That Matter Most," by Raffaella Sadun, Joseph Fuller, Stephen Hansen, and PJ Neal; "Your Company Needs a Space Strategy. Now.," by Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau; and "Democratizing Transformation," by Marco Iansiti and Satya Nadella.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Satya Nadella to Lynda Gratton and company examples from Nestlé to TikTok, this volume brings the most current and important management conversations right to your fingertips.This book will inspire you to:Radically redefine the role of managers in your organizationIntegrate your ESG goals into your company's core business modelSeparate the hype from the reality of Web3 and identify opportunities for your businessNavigate conflict and embrace mutual learning across generational differencesIdentify the soft skills needed in the C-suite—and build themEncourage all employees to develop the capabilities around digital transformationThis collection of articles includes "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; "What Is Web3?," by Thomas Stackpole; "Selling on TikTok and Taobao," by Thomas S. Robertson; "Managing in the Age of Outrage," by Karthik Ramanna; "The Five Stages of DEI Maturity," by Ella F. Washington; "The Essential Link Between ESG Targets and Financial Performance," by Mark R. Kramer and Marc W. Pfitzer; "Make the Most of Your One-on-One Meetings," by Steven G. Rogelberg; "Harnessing the Power of Age Diversity," by Megan W. Gerhardt, Josephine Nachemson-Ekwall, and Brandon Fogel; "The C-Suite Skills That Matter Most," by Raffaella Sadun, Joseph Fuller, Stephen Hansen, and PJ Neal; "Your Company Needs a Space Strategy. Now.," by Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau; and "Democratizing Transformation," by Marco Iansiti and Satya Nadella.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

Performance management is changing. Adapt your approach along with it.For decades, performance management has been seen as an annual chore by managers and HR departments alike. But this process is changing, and there are ways to make it more effective at all levels of your organization.If you read nothing else on performance management in your organization, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you make your process more adaptable, conduct better feedback conversations, and encourage the growth of your employees.This book will inspire you to:Learn where current performance management processes are falling shortOvercome organizational bias to evaluate performance fairlySculpt employees' jobs to meet their skill sets and interestsBoost collaboration by aligning goals across functionsUse people analytics ethically and transparentlyHelp your people identify and use their strengthsThis collection of articles includes "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Reinventing Performance Management," by Marcus Buckingham and Ashley Goodall; "Getting 360-Degree Feedback Right," by Maury A. Peiperl; "The Set-Up-to-Fail Syndrome," by Jean-François Manzoni and Jean-Louis Barsoux; "Job Sculpting: The Art of Retaining Your Best People," by Timothy Butler and James Waldroop; "Performance Management Shouldn't Kill Collaboration," by Heidi K. Gardner and Ivan Matviak; "The Happy Tracked Employee," by Ben Waber; "Don't Let Metrics Undermine Your Business," by Michael Harris and Bill Tayler; "Numbers Take Us Only So Far," by Maxine Williams; "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; and "Creating Sustainable Performance," by Gretchen Spreitzer and Christine Porath.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

Performance management is changing. Adapt your approach along with it.For decades, performance management has been seen as an annual chore by managers and HR departments alike. But this process is changing, and there are ways to make it more effective at all levels of your organization.If you read nothing else on performance management in your organization, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you make your process more adaptable, conduct better feedback conversations, and encourage the growth of your employees.This book will inspire you to:Learn where current performance management processes are falling shortOvercome organizational bias to evaluate performance fairlySculpt employees' jobs to meet their skill sets and interestsBoost collaboration by aligning goals across functionsUse people analytics ethically and transparentlyHelp your people identify and use their strengthsThis collection of articles includes "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Reinventing Performance Management," by Marcus Buckingham and Ashley Goodall; "Getting 360-Degree Feedback Right," by Maury A. Peiperl; "The Set-Up-to-Fail Syndrome," by Jean-François Manzoni and Jean-Louis Barsoux; "Job Sculpting: The Art of Retaining Your Best People," by Timothy Butler and James Waldroop; "Performance Management Shouldn't Kill Collaboration," by Heidi K. Gardner and Ivan Matviak; "The Happy Tracked Employee," by Ben Waber; "Don't Let Metrics Undermine Your Business," by Michael Harris and Bill Tayler; "Numbers Take Us Only So Far," by Maxine Williams; "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; and "Creating Sustainable Performance," by Gretchen Spreitzer and Christine Porath.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

Vi står foran det, der uden tvivl er de seneste 100 års største globale omstilling af arbejde og har en enestående mulighed for at redesigne arbejdet i vores organisationer. Spørgsmålet er nu – hvordan lykkes vi bedst med at skabe fremtidens arbejde og den hybride arbejdsplads? Lynda Gratton, der er professor i ledelse og en af verdens førende ledelsestænkere, tager i denne bog udgangspunkt i sine 30 års forskning inden for de teknologiske, demografiske, kulturelle og samfundsmæssige tendenser, som former arbejdet, og bygger videre på det, vi lærte under pandemien. I bogen præsenterer hun en 4-trins-designproces. Processen gør dig i stand til at: · Forstå dine medarbejdere, og hvad der driver dem · Gentænke kreative måder at arbejde på, så du åbner for nye muligheder · Skabe og teste de nye tilgange i din organisation · Følge op for at sikre, at redesignet har blivende fordele. Igennem cases fra hele verden viser Lynda Gratton, hvilke udfordringer virksomheder står over for, når de vil skabe en hybrid arbejdsplads. Du møder den verdensomspændende bank HSBC, der byggede et tværfagligt team for at forstå sine medarbejdere, det japanske teknologiselskab Fujitsu, som testede tre typer kontorlandskaber for at finde det mest optimale, og det australske teleselskab Telstra, som etablerede nye roller for at koordinere arbejdet på tværs af organisationen. Den hybride arbejdsplads – en guide til at redesigne arbejdet i organisationer kan, hvad enten du leder et team på fem personer, en virksomhed med 20 medarbejdere eller en multinational virksomhed med flere tusind ansatte, hjælpe dig med at tilrettelægge fremtidens arbejde og skabe en hybrid arbejdsplads, der fungerer, til gavn for både dig, dit team og virksomhedens resultater. Oversat fra “Redesigning Work: How to Transform Your Organization and Make Hybrid Work for Everyone” (Penguin Business 2022).

How do we make the most of the greatest global shift in the world of work for a century and radically redesign the way we work--forever? Professor Lynda Gratton is the global thought-leader on the future of work. Drawing on thirty years of research into the technological, demographic, cultural, and societal trends that are shaping work and building on what we learned through our experiences of the pandemic, Gratton presents her innovative four-step framework for redesigning work that will help you: Understand your people and what drives performanceReimagine creative new ways to workModel and test these approaches within your organizationAct and create to ensure your redesign has lasting benefits Gratton presents real-world case studies that show companies grappling with work challenges. These include the global bank HSBC, which built a multidisciplinary team to understand the employee experience; the Japanese technology company Fujitsu, which reimagined three kinds of "perfect" offices; and the Australian telecommunications company Telstra, which established new roles to coordinate work across the organization. Whether you're working in a small team or running a multinational, Redesigning Work is the definitive book on how to transform your organization and make hybrid working work for you.

We are experiencing the greatest global shift in the world of work for a century. So, how do we make the most of this unique opportunity and radically redesign the way we work - forever?Professor Lynda Gratton is the global thought-leader on the future of work. Based on thirty years of research into the technological, demographic, cultural and societal trends that are shaping work, and building on what we learnt through our experiences of the global pandemic, Lynda Gratton presents her innovative four step framework for redesigning work that will help you: Understand the challenges your business is facingReimagine creative, new approaches and processesModel and Test these within your organisationAct and Create based on contemporary, data-led feedbackWhether you're leading a small team or running a multinational, this is the time to make lasting change and equip your business for the future. Redesigning Work is the definitive book on how to transform your organisation and make hybrid working work for you. It will help your team embrace change, increase productivity and thrive in our new, more flexible working world.

A practical guide to how we can positively adapt to a changing world, from the internationally bestselling authors of The 100-Year Life‘The London Business School professors Andrew J. Scott and Lynda Gratton have been predicting how society must adapt for years. Now they have a post-pandemic road map for us all’ Sunday TimesSmart new technologies. Longer, healthier lives. Human progress has risen to great heights, but at the same time it has prompted anxiety about where we’re heading. Are our jobs under threat? If we live to 100, will we ever really stop working? And how will this change the way we love, manage and learn from others?One thing is clear: advances in technology have not been matched by the necessary innovation to our social structures. In our era of unprecedented change, we haven’t yet discovered new ways of living. Drawing from the fields of economics and psychology, Andrew J. Scott and Lynda Gratton offer a simple framework based on three fundamental principles (Narrate, Explore and Relate) to give you the tools to navigate the challenges ahead. The New Long Life is the essential guide to a longer, smarter, happier life.

What will your 100-year life look like?A new edition of the international bestseller, featuring a new preface'Brilliant, timely, original, well written and utterly terrifying' Niall FergusonDoes the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways.The 100-Year Life is here to help.Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew J. Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure?· What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan?· How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life?· In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning?Shortlisted for the FT/McKinsey Business Book of the Year Award and featuring a new preface, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.

Work: love it or hate it, itâ??s an all-consuming part of our society, itâ??s changing fast, and the impact on our working lives will be extraordinary.

An unhysterical look at the future of employment.

You always know when you are in a Hot Spot. You feel energized and vibrantly alive. Your brain is buzzing with ideas, and the people around you share your joy and excitement. Things you've always known become clearer, adding value becomes more possible. Ideas and insights from others miraculously combine with your own to create new thinking and innovation. When Hot Spots arise in and between companies, they provide energy for exploiting and applying knowledge that is already known and genuinely exploring what was previously unknown. Hot Spots are marvelous creators of value for organizations and wonderful, life-enhancing phenomena for each of us. Lynda Gratton has spent more than ten years investigating Hot Spots--discovering how they emerge and how organizations can create environments where they will proliferate and thrive. She has studied dozens of companies and talked to hundreds of employees, managers, and executives in the US, Europe, and Asia. She has asked the important questions: Why and when do Hot Spots emerge? What is it about certain groups of people that support the emergence of Hot Spots? What role do leaders play? She's discovered a host of elements that together contribute to the emergence of Hot Spots--creating energy and excitement, and supporting and channeling that energy into productive outcomes. In this groundbreaking book, Gratton describes four crucial qualities that an organizational culture must have to support the emergence of Hot Spots, looks at what leaders can do to encourage them, and offers activities and tools you can use in your own company to increase the probability of them arising. In these days when traditional organizational boundaries are becoming barriers to progress, Gratton offers advice and guidance that you can use right now to increase the probability of Hot Spots emerging in your organization.

Stay Ahead of the CurveLearn to Glow ! You know them at first sight: teammates or colleagues, direct reports or bosses who radiate enthusiasm, positive energy, and inspiration. Even in difficult circumstances they Glow with an attitude that inspires others, fosters a great working experience for everyone, and creates empowering relationships. And Lynda Gratton can make sure you're one of them. Drawing on years of original research, Gratton identifies three principles that people who Glow live by, and three actions for putting each principle into practice. Lynda Gratton is one of the world's leading experts on how pockets of energy and innovation are created in organizations. Now she zeroes in on how you can become a source of energy and innovation yourself.