Malcolm Gladwell

In this stunning bestseller, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful.His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.Along the way he reveals the secrets of software billionaires like Bill Gates, why you've never heard of the smartest man in the world, why almost no star hockey players are born in the fall, why Asians are good at math, what made the Beatles the greatest rock band and, why, when it comes to plane crashes, where the pilots are from matters as much as how well they are trained.The lives of outliers follow a peculiar and unexpected logic, and in uncovering that logic, Gladwell presents a fascinating blueprint for making the most of human potential--one that transforms the way we understand success.

Zhizn nespravedliva. Dengi, vlast, slava i uspekh raspredeljajutsja sredi ljudej krajne neravnomerno. No pochemu odnim vse, a drugim nichego? Pravilno li svodit prichiny uspekha tolko lish k lichnym kachestvam, darovannym prirodoj?Malkolm Gladuell - pervyj, kto obnaruzhil skrytye zakony za tem, chto vsegda kazalos iskljuchitelno volej sluchaja. Eti zakony objasnjajut, pochemu vydajuschiesja khokkeisty rozhdajutsja, kak pravilo, v janvare i prakticheski nikogda - v oktjabre; pochemu aziatskim shkolnikam matematika daetsja legche, chem drugim; pochemu, chtoby stat prestizhnym nju-jorkskim advokatom, nuzhno byt evreem.Kniga pokazyvaet, chto obschego u Billa Gejtsa, "Bitlz" i Motsarta i pochemu im udalos perepljunut sverstnikov. "Genii i autsajdery" - ne posobie "kak stat uspeshnym". Eto uvlekatelnoe puteshestvie v mir zakonov zhizni, kotorye vy mozhete ispolzovat sebe na polzu.Dlja kogo eta knigaKniga ponravitsja roditeljam, a takzhe tem, komu interesno posmotret na privychnye veschi pod neprivychnym uglom.Pochemu my reshili izdat etu kniguEto kniga vydajuschegosja talanta v mire dokumentalnoj literatury. My uvereny, chto rossijskomu chitatelju takzhe budet interesno prosledit svjaz mezhdu uspekhom i komponentami, ot kotorykh on zavisit.Fishki knigiKniga legko chitaetsja, nastraivaet na optimizm; ona poluchila otlichnye otzyvy - naprimer, legendarnyj britanskij zhurnal "Ekonomist" nazval "Geniev i autsajderov""zakhvatyvajuschim chteniem s vazhnym posylom", a laureat Pulittserovskoj premii Devid Leonkhardt napisal, chto kniga "zastavljaet obdumyvat nakhodchivye teorii dni spustja posle prochtenija".14-e izdanie.Perevodchik: Galkin O.Redaktor: Boldinova Rimma

The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

In this widely acclaimed New York Times? bestseller, Gladwell explores and brilliantly illuminates the tipping point phenomenon, and looks at why major changes in our society so often happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. An intellectual adventure story and a road map to change, with a profoundly hopeful message that one imaginative person applying a well-placed lever can move the world.

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.