Marcel Danesi

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Speak and write Italian as if it were your native tongue!Tired of making the same old mistakes of switching your genders, confusing your tenses, and mixing up your idioms? Break the bad habits that leave those you talk to scratching their heads. Correct Your Italian Blunders warns you of hundreds of typical errors learners make and explains the reasons behind the mistakes, so you can correct yourself in the future.Improve your Italian skills with this fun and comprehensive guide and avoid all the common pitfalls, such as:Mispronunciation and misspelling Applying English grammar patterns to Italian Putting verbs in the wrong tense Using incorrect prepositions in expressions Forgetting agreements in gender and number Hanging out with falsi amici (false cognates) Correct Your Italian Blunders contains exercises covering all parts of grammar and wraps it all up with review passages to check that you are blunder-free. Soon, biting your nails will be your only bad habit!

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi’s book is an important contribution to the field of marketing and communications.

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi’s book is an important contribution to the field of marketing and communications.

A walk through history's most mind-boggling puzzlesEver since the Sphinx asked his legendary riddle of Oedipus, riddles, conundrums, and puzzles of all sizes have kept humankind perplexed and amused. The Liar Paradox and the Towers of Hanoi takes die-hard puzzle mavens on a tour of the world's most enduringly intriguing braintwisters, from K?nigsberg's Bridges and the Hanoi Towers to Fibonacci's Rabbits, the Four Color Problem, and the Magic Square. Each chapter introduces the basic puzzle, discusses the mathematics behind it, and includes exercises and answers plus additional puzzles similar to the one under discussion. Here is a veritable kaleidoscope of puzzling labyrinths, maps, bridges, and optical illusions that will keep aficionados entertained for hours.Marcel Danesi (Etobicoke, ON, Canada) is the author of Increase Your Puzzle IQ

A walk through history's most mind-boggling puzzlesEver since the Sphinx asked his legendary riddle of Oedipus, riddles, conundrums, and puzzles of all sizes have kept humankind perplexed and amused. The Liar Paradox and the Towers of Hanoi takes die-hard puzzle mavens on a tour of the world's most enduringly intriguing braintwisters, from K?nigsberg's Bridges and the Hanoi Towers to Fibonacci's Rabbits, the Four Color Problem, and the Magic Square. Each chapter introduces the basic puzzle, discusses the mathematics behind it, and includes exercises and answers plus additional puzzles similar to the one under discussion. Here is a veritable kaleidoscope of puzzling labyrinths, maps, bridges, and optical illusions that will keep aficionados entertained for hours.Marcel Danesi (Etobicoke, ON, Canada) is the author of Increase Your Puzzle IQ

Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics) as a complementary or supplementary text. The text builds upon what readers already know intuitively about signs and then leads them to think critically about the world in which they live — a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do hands-on semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms.

"Humans are the only animals who create and solve puzzles—for the sheer pleasure of it—and there is no obvious genetic reason why we would do this. Marcel Danesi explores the psychology of puzzles and puzzling, with scores of classic examples. His pioneering book is both entertaining and enlightening." —Will Shortz, Crossword Editor, The New York Times ". . . Puzzle fanatics will enjoy the many riddles, illusions, cryptograms and other mind-benders offered for analysis." —Psychology Today ". . . a bristlingly clear . . . always intriguing survey of the history and rationale of puzzles. . . . [A] splendid study. . . ." —Knight Ridder Newspapers

The excessive worship of adolescence and its social empowerment by adult institutions is the deeply rooted cause of a serious cultural malaise. So argues semiotician Marcel Danesi in Forever Young, an unforgiving and controversial look at modern culture's incessant drive to create a 'teen-aging' of adult life. Written for the general reader and based on five year's worth of interviews with over 200 adolescents and their parents, Danesi begins by asserting that one of the early causes of this crystallization of adolescence as an age category can be traced back to theories of psychology at the turn of the twentieth century. Since then, the psychological view of adolescence as a stressful period of adjustment has become a self-fulfilling prophecy. This, in tandem with the devaluation of the family by the media and society at large, has led to a maturity gap - a fissure in family dynamics that is eagerly and ably exploited by the mass media. Unlike many academic digressions into the malaise of modern culture, Forever Young provides concrete answers on how the 'forever young syndrome' can be addressed. One solution is to dispel the myth that experts and professionals are the people best equipped to give advice on raising children. The second is to recognize the value of family, in all its different combinations, as the primary institution of child-rearing. The third is to challenge the pervasive notion that teen culture is a sophisticated endeavour - that, for example, pop music can claim to have produced some of the best musical art in the world, surpassing Mozart or Bach. By laying bare the misguided tenets that have brought about, and continue to promote, a 'forever young' mentality, Marcel Danesi demonstrates that the 'teen-aging' of culture has come about because it is, simply put, good for business. Teen tastes have achieved cultural supremacy because the western economic system requires a conformist and easily manipulated market, and has thus joined forces with the media-entertainment oligarchy to promote a deterministic 'forever young' market.

Second Language Teaching, A View from the Right Side of the Brain: -offers a practical introduction to the use of neuroscience to teach second languages;-provides information on the relation between how the brain learns and how this can be used to construct classroom activities; -evaluates methods, syllabi, approaches, etc. from the perspective of brain functioning; -illustrates how teaching can unfold with actual examples in several languages. This volume is indispensable in courses designed for language teachers, curriculum planners, and applied linguists.

Second Language Teaching, A View from the Right Side of the Brain: -offers a practical introduction to the use of neuroscience to teach second languages;-provides information on the relation between how the brain learns and how this can be used to construct classroom activities; -evaluates methods, syllabi, approaches, etc. from the perspective of brain functioning; -illustrates how teaching can unfold with actual examples in several languages. This volume is indispensable in courses designed for language teachers, curriculum planners, and applied linguists.

The excessive worship of adolescence and its social empowerment by adult institutions is the deeply rooted cause of a serious cultural malaise. So argues semiotician Marcel Danesi in Forever Young, an unforgiving and controversial look at modern culture's incessant drive to create a 'teen-aging' of adult life. Written for the general reader and based on five year's worth of interviews with over 200 adolescents and their parents, Danesi begins by asserting that one of the early causes of this crystallization of adolescence as an age category can be traced back to theories of psychology at the turn of the twentieth century. Since then, the psychological view of adolescence as a stressful period of adjustment has become a self-fulfilling prophecy. This, in tandem with the devaluation of the family by the media and society at large, has led to a maturity gap - a fissure in family dynamics that is eagerly and ably exploited by the mass media. Unlike many academic digressions into the malaise of modern culture, Forever Young provides concrete answers on how the 'forever young syndrome' can be addressed. One solution is to dispel the myth that experts and professionals are the people best equipped to give advice on raising children. The second is to recognize the value of family, in all its different combinations, as the primary institution of child-rearing. The third is to challenge the pervasive notion that teen culture is a sophisticated endeavour - that, for example, pop music can claim to have produced some of the best musical art in the world, surpassing Mozart or Bach. By laying bare the misguided tenets that have brought about, and continue to promote, a 'forever young' mentality, Marcel Danesi demonstrates that the 'teen-aging' of culture has come about because it is, simply put, good for business. Teen tastes have achieved cultural supremacy because the western economic system requires a conformist and easily manipulated market, and has thus joined forces with the media-entertainment oligarchy to promote a deterministic 'forever young' market.

Using Italian Vocabulary provides the student of Italian with an in-depth, structured approach to the learning of vocabulary. It can be used for intermediate and advanced undergraduate courses, or as a supplementary manual at all levels - including elementary level - to supplement the study of vocabulary. The book is made up of twenty units covering topics that range from clothing and jewellery, to politics and environmental issues, with each unit consisting of words and phrases that have been organized thematically and according to levels so as to facilitate their acquisition. The book will enable students to acquire a comprehensive control of both concrete and abstract vocabulary allowing them to carry out essential communicative and interactional tasks. • A practical topic-based textbook that can be inserted into all types of course syllabi • Provides exercises and activities for classroom and self-study • Answers are provided for a number of exercises

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Here, at last, is a text on Italian linguistics that clearly presents all of the key concepts in a form designed specifically for English-speaking students. This unique book will fill a major gap in the curriculum of undergraduate and graduate programs in Italian linguistics. The authors explain complex linguistics ideas in a logical, succinct, and accessible style. Subjects and concepts such as phonetics, phonology, morphology, syntax, semantics, discourse, and variation are treated in detail, using carefully selected examples. The follow-up activities at the end of each chapter provide opportunities for review and practical application, with questions that invite reflection and additional research. "The Sounds, Forms, and Uses of Italian" will serve as a basic reference for anyone with an interest in the Italian language. Teachers of Italian at all levels will find it a valuable resource, and students will appreciate the clarity and ease with which it guides them through a difficult subject.

Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

Designed to teach the basic elements of the Italian language, this book is a breakthrough in the field of language studies. Its easy, stimulating, and enjoyable approach to learning Italian will benefit beginners and more advanced speakers alike. An opening chapter on Italian spelling and pronunciation is followed by thirty lessons, each one introducing a conversational theme centred around a crossword puzzle. The lessons present new words and expressions, sample conversations, and language notes, each one building on the last and presenting puzzles that are progressively more challenging. A number of chapters designed as reviews include word-search puzzles and anagrams. Answers are at the back, along with verb conjugation charts and language glossaries. An ideal learning tool for anyone who has little time for serious study but can always find a minute to do a crossword puzzle, this book will also provide an excellent course supplement at both high-school and university levels.

Learn how to take the ""tease"" out of brainteasers, and increase your puzzle IQ with this eye-opening guide to solving puzzles. Revealing the basic principles and strategies of cracking logic problems, it shows you, step-by-step, how to solve ten of the most common types of puzzles, from basic deduction conundrums to more complex mathematical bafflers. Packed with practice puzzles and offering hours of amusement and mental challenge, Increase Your Puzzle IQ gives you the know-how you need to decipher even the most puzzling of puzzles. Why are 1997 dollar bills worth more than 1980 dollar bills? In a box there are 20 balls, 10 white and 10 black. With a blindfold on, what is the least number you must draw out in order to get a pair of balls that matches? Which clock keeps the best time? The clock that loses a minute a day or one that doesn't run at all? I have two current U.S. coins in my hand. The two coins add up to 15?. One of the coins is not a nickel. What two coins do I have? How much dirt is there in a hole that is 1 foot wide by 1 foot long by 1 foot deep?

Teaches the basic principles used to solve ten common types of puzzles, and includes 105 practice problems and their solutions