Marie R. Kennedy

Marketing Your Library’s Electronic Resources shows library and information professionals how to develop strategic marketing plans to inform users how their library’s e-resources can have an impact on their lives, from providing a trusted answer to a quick question to offering sage advice to inspire them through a long-term project of their own design. Newly expanded and updated, this manual demonstrates how to design and implement marketing plans that will help librarians save time, effort, and money while increasing the use of library resources. It shows readers how to construct marketing plans, from identifying purpose, its component parts, implementation, assessment, through to a guide to how and when to revise it. Comprehensive yet to the point, this book includes:seven complete programs from a variety of public and academic librariesguides to determining, writing, implementing, assessing, and updating library marketing plansadvice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and morea step-by-step organization guide, with a variety of model feedback and assessment formsan examination of the e-resource life cyclecase studies that demonstrate best practice and outcomes.This book’s flexible, step-by-step layout makes it an ideal resource for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Gain access to the latest and most savvy research techniques for academic librarians with this robust guidebook written by industry leaders involved in setting national standards for the Institute of Research Design for Librarianship.Staying on top of professional trends in academic library research can help turn any librarian into an expert researcher. This practitioner's guide arms librarians with the knowledge and skills needed to effectively conduct research to enhance professional practice and perform successful inquiries. It discusses current practices of academic librarians; details the process of successfully planning, implementing, and publishing a study; and provides professional and personal development to improve research competency.Written by professionals at the upper echelon of their field, Enhancing Library and Information Research Skills comprises seven chapters that break down the research process and focus on individual steps in performing effective research. The book teaches academic librarians how to develop a research question based on a practical problem, determine the scope and objectives of a study, and select proper research design and methods. Readers will also understand how to identify resources to support the study, set a timeline for data collection and data analysis, write a dissertation, and identify the proper venue for publication/presentation.