What does it take for today's independent retailers to survive and thrive? Retail is experiencing a massive transition. Thousands of independent retailers have been bobbing in the ocean, clinging to planks of splintered wood and struggling to stay afloat. Today, those who remain have washed ashore on a new island, and the rules have changed. But where there's life, there's hope, as long as you're willing to roll up your sleeves and do the work. In Come Back to Bed, Mark Kinsley and Mark Quinn offer strategies and principles retailers can use to forge lasting customer relationships that will weather any storm. Bring in new business and reclaim your path to success (and profits ) as you learn how to build your brand, connect with customers in a more meaningful way, drive foot traffic, and become notorious in your marketplace.