Mark S. Bettner

Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students who are learning basic accounting concepts. Known for giving equal weight to financial and managerial topics, the authors emphasize the need for a strong foundation in both aspects of accounting. The authors made data driven revisions focusing on where students were struggling and updated content accordingly. Updates have also been made to the high-quality end of chapter problems and new Guided Example hint videos in Connect.

While many texts characterize themselves as having either a user approach or a preparer approach, Williams, Financial Accounting is written for faculty who want to strike a balance between these approaches. Business majors will find relevance in the Ethics, Fraud & Corporate Governance, Your Turn and Case in Point boxes throughout the chapters while accounting majors will receive a firm grounding in accounting basics that will prepare them for future accounting courses. The authors made data driven revisions focusing on where students were struggling and updated content accordingly. Updates have also been made to the high-quality end of chapter problems and real-world examples.

Accounting is often referred to as the language of business. Unfortunately, many business professionals lack the required fluency in this unique language to perform basic financial analysis, prepare budgetary forecasts, or to compare competing capital investment alternatives. This book targets individuals with limited exposure to-or formal training in-accounting and related finance disciplines. These individuals include-but certainly are not limited to-engineers, information technology specialists, retail managers, entrepreneurs, marketing directors, construction contractors, attorneys, and bankers who are making career transitions from consumer lending positions to become commercial loan officers. The primary purpose of this book is to help managers and business owners from diverse professional and educational backgrounds to (1) converse more effectively with their accounting and finance colleagues; (2) understand the structure and the elements of general purpose financial statements; (3) identify both the usefulness and the limitations of accounting information; (4) prepare budgets and financial forecasts; and (5) make sense of commonly used decision-making models.

Accounting often is referred to as "the language of business"; unfortunately, many business professionals lack the fluency in this unique language required to perform basic nancial analysis, prepare budgetary forecasts, or compare competing capital investment alternatives. While there is no shortage of financial-related textbooks or reference manuals, most assume that readers have educational backgrounds-and/or have had years of professional experience-in accounting, financial analysis, or corporate nance. Using Accounting and Financial Information targets professionals with limited exposure to-or formal training in- accounting or related nance disciplines. These individuals often include-but certainly are not limited to- engineers, information technology specialists, retail managers, entrepreneurs, marketing directors, construction contractors, attorneys, and even bankers who are making career transitions from consumer lending positions to become commercial loan of officers. The primary purpose of this book is to help managers and business owners from diverse professional and educational backgrounds to: (1) converse more effectively with their accounting and nance colleagues; (2) understand the structure and the elements of general-purpose nancial statements, (3) identify both the usefulness and the limitations of accounting information; (4) prepare basic nancial forecasts; and (5) make sense of commonly used decision-making models.

Students can measure their progress through a wealth of self-test material (with solutions) and a summary of chapter key points.