Mark W. Johnston

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. The book has been fully updated with new content throughout, including the impact of the COVID-19 pandemic, the rise of remote working and virtual selling, advances in sales technology and tools, such as the use of AI and automation, value-based sales, and social selling.Pedagogical features include:Mini-cases to engage students and reinforce learning objectivesEthical Dilemma and Global Connection boxes that simulate real-world challengesNew Cultural Sales Challenges that engage, inform, and develop students' cultural intelligence in sales scenariosNew Application Exercises at the conclusion of each chapter with specific applications for ‘in the classroom’ and 'in the field'.Role Play exercises that enable students to learn by doingDiscussion Questions to drive classroom discussion and help students connect important conceptsThis 7th edition is an invaluable resource for students of personal selling at both undergraduate and postgraduate levels.Supplementary resources include an instructor’s manual and PowerPoint slides.

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. The book has been fully updated with new content throughout, including the impact of the COVID-19 pandemic, the rise of remote working and virtual selling, advances in sales technology and tools, such as the use of AI and automation, value-based sales, and social selling.Pedagogical features include:Mini-cases to engage students and reinforce learning objectivesEthical Dilemma and Global Connection boxes that simulate real-world challengesNew Cultural Sales Challenges that engage, inform, and develop students' cultural intelligence in sales scenariosNew Application Exercises at the conclusion of each chapter with specific applications for ‘in the classroom’ and 'in the field'.Role Play exercises that enable students to learn by doingDiscussion Questions to drive classroom discussion and help students connect important conceptsThis 7th edition is an invaluable resource for students of personal selling at both undergraduate and postgraduate levels.Supplementary resources include an instructor’s manual and PowerPoint slides.

This 14th edition of Sales Force Management continues to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice.By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. The authors have strengthened the focus on the use of technology in sales management including the use of AI in predictive sales analytics, updated the content to reflect the enduring impact of the Covid-19 pandemic, and revised the case studies and features throughout. Pedagogical features include the following:All-new "Thought Bubblers" posing international challenges regularly encountered by sales managers to develop students’ cultural intelligence and ability to handle cross-cultural interactions with easeEngaging breakout questions designed to spark lively discussionLeadership Challenge assignments at the end of every chapter to help students understand and apply the principles they have learned in the classroomMinicases updated to reflect contemporary B2B industry settings that today’s graduating sales students will find themselves in, such as technology sales rolesLeadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managersEthical Moment boxes in each chapter put students on the firing line of making ethical choices in salesRole-Play exercises at the end of each chapter, designed to enable students to learn by doingThis fully updated new edition is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. Online supplementary resources include an Instructor’s Manual and PowerPoint lecture slides.

This 14th edition of Sales Force Management continues to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. It is an invaluable resource for students of sales management.

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership Challenge assignments and Minicases at the end of every chapter are to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role-Play exercises at the end of each chapter, designed to enable students to learn by doing A comprehensive selection of updated and revised longer sales management case studies, in the book and on the companion website. This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management, translated clearly into practical applications – a hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. The companion website features an instructor’s manual, PowerPoints, case studies, and other tools to provide additional support for students and instructors.

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. Pedagogical features include: Engaging breakout questions designed to spark lively discussionLeadership Challenge assignments and Minicases at the end of every chapter are to help students understand and apply the principles they have learned in the classroomLeadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managersEthical Moment boxes in each chapter put students on the firing line of making ethical choices in salesRole-Play exercises at the end of each chapter, designed to enable students to learn by doingA comprehensive selection of updated and revised longer sales management case studies, in the book and on the companion website.This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management, translated clearly into practical applications - a hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels.The companion website features an instructor's manual, PowerPoints, case studies, and other tools to provide additional support for students and instructors.