Matthew E. May

Mindful thinking is the new competitive edge Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don’t demand a more mindful approach. It’s when we’re faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.We leap to solutions that simply don’t work. We fixate on old mindsets that keep us stuck in neutral. We overthink problems and make them worse. We kill the ideas of others, as well as our own. Worse, we keep doing these things, over and over again, naturally and instinctively.But it doesn’t have to be that way.In Winning the Brain Game, author and creative strategist Matthew E. May explains these and other “fatal flaws” of thinking, catalogued over the course of ten years and hundreds of interactive creative sessions in which he gave more than 100,000 professionals a thought challenge based on a real case far less complex than their everyday problems. Not only did less than 5% arrive at the best and most elegant solution, but the solutions given were remarkably similar, revealing seven observable problem-solving patterns that can block our best thinking.Calling on modern neuroscience and psychology to help explain the seven fatal flaws, May draws insights from some of the world’s most innovative thinkers. He then blends in a super-curated, field-tested set of “fixes” proven through hundreds of creative sessions to raise our thinking game to a more mindful level. Regardless of playing field, mindful thinking is the new competitive advantage, and the seven fixes are a magic set of tools for achieving it.Winning the Brain Game will lead you to better decision-making, higher levels of creativity, clearer strategies, and overall success in business, work and life.

Why do some young companies become unicorns, while others don’t? It’s easy for scale-ups, giddy from early startup success, to get ahead of themselves and stumble. It’s even easier to be slowed down by the many forces of resistance working against them: drag, inertia, friction, and waste. Offered as a playbook for exponential growth, What a Unicorn Knows offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organisational scale and speed. Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow. Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic, S.C.A.L.E.: Strategic speed, Constant experimentation, Accelerated value, Lean process, Esprit de corps Drawn from the authors’ successful track record in using S.C.A.L.E. with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, competitive edge will depend on learning from the best. The Unicorn Model™ promises to keep your company speeding toward lasting marketplace success.

Gold Medal Winner, Business Fable, 2012 Axiom Business Book Awards A personal leadership fable on applying principles of Zen to work & life choices. The Shibumi Strategy is a little book about a big breakthrough. It tells the story of a hardworking family man who finds himself in crisis when his company closes. Through his struggle, and guidance from unlikely sources, he learns subtle lessons in the form of “personal zen” principles, coming to understand that it is often the involuntary challenge, the setbacks, that harbor the power to transform. When approached as an opportunity — no easy task when simple survival is the first order of business—unforeseen trials can sometimes result in an altogether new lease on life. Shows how "personal leadership" can lead to real (and not always easy) breakthroughsIncludes key lessons on commitment, preparation, struggle, breakthrough, and transformationIs based on Shibumi, a Japanese word without literal definition that describes the height of personal excellence, elegant performance, and effortless effectiveness. For those struggling with personal breakthroughs, The Shubimi Strategy offers a new way to face work and life challenges for balanced solutions.