Finnish Consumption focuses on Finland as a modernising society between East and West. Comprehensive agrarian heritage and delayed modernisation in the sense of structural change, industrialisation and urbanisation are the central features of Finnish society during the 20th century. The special characteristics in this transformation were manifold influences from both Western Europe and Soviet Union / Russia. Although Finnish consumers eagerly adopted television and private cars, they also kept their saunas, summer houses and fishing ans the favourite hobby.