Melissa Davis

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and Steve Everhard take you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. You’ll discover:- What makes up a brand identity- How to create guidelines for in-house and external partners- The challenges and benefits of defining and targeting specific audiences- Current trends in corporate promotion, including online and viral marketing With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

Every Mystery starts with a seed of truth. In this story, our heroes, Pani and Omo, pride themselves on their ability to find the key to cracking any case. Pani, the older of the two detectives, is a pelican with a penchant for keeping order in the middle of chaos. Omo is a young, daredevil Peruvian seagull. The two have created an agency of private detectives called the Seed Crackers. They have recently decided to expand their practice by hiring a new sidekick seed cracker to train, Pepe, a Galapagos mockingbird. The only problem is they are all easily distracted whenever treasure hunting comes into the picture.

Oaktree Farms is not just known as a second chance for rescued animals. It's also known for having the fastest dogs around the agility circuit. After the farm suffers from a tragic loss, it's up to some new recruits to help pull them all back together and save the farm.When two young pups, Cody and Taz, are brought to Oaktree Farm, they have no idea what new life is in store for them. The chocolate lab and Australian shepherd are big fans of the infamous circuit champion Rocket. The Great Dane decides to help train them to run agility courses with him to help bring the title back home to the farm.With the fate of Oaktree Farms on their shoulders, the Rocket Hounds must find a way to win the Regional Canine Classic.

Have you met Thunder yet? He's a new adorable elephant hero that everyone's falling in love with.From the moment Thunder took his first step, it was clear that his footsteps would make quite an impression on the world around him. The tiny elephant's life was pretty much perfect until one fateful night when poachers crept into it. In the cloak of darkness, they sprang on his herd separating him from his mother and the rest of the African pygmy herd. After a harrowing escape, Thunder must dig deep inside to find the courage to find his way home. With helpful friends and the watchful eye of the Great Tusker in the sky, Thunder's journey is the adventure of a lifetime.