Menahem Blondheim

Communicating Esther presents a communications approach to the biblical story of Esther and the ritual that it anchors, the Jewish carnival of Purim. Esther, the second-most written about book of the Bible, is thought to be based on a tale that circulated around 400 BC, and was later transcribed and brought before the Jewish Sages with the request that it be canonized. It was, though God is not mentioned in it, with its focus instead on glamour, drinking, sex, violence, and genocidal plots. Despite the reservations of many at its inclusion in the canon, Esther formed the basis for an extremely popular Jewish ritual: the holiday of Purim.This cutting-edge book discusses how story and holiday combine all of the elements of a communication process – production of content, choice of medium, seal of approval, diffusion over time and space and promotion of various forms of reception and reaction. It is a case study of 'how culture works', and how the text itself is about communicating. It will appeal to all researchers of communication and religion, communication and the Bible, and communication and Judaism.

The Jewish diasporic experience stands out in its remarkable scope, duration and cohesiveness. Communication is the dynamic mechanism that negotiates the interplay of these factors; hence this volume on Jewish Diasporic Communications. The Jewish Diaspora is unique in another way too: through most of their exilic experience, Jews did not have a geographical center to which they could orient themselves. The perspective guiding this volume is that the center of the Jewish Diaspora has been the communicative network linking its scattered communities in space, and the media serving its continuity through historical time. This Diasporic network has sustained a common flow of shared content between Jews and Jewish communities, let alone the imagination of connectedness. Thus, Diaspora Jews as Jews, and the People they comprise, existed-to invoke John Dewey-"in communication." The studies in this volume, spanning antiquity and modernity and crossing disciplinary boundaries, provide together a broad-ranging and in-depth account of how a People can survive for millennia, without a homeland, but in communication.