Michael Baron Ph. D.

A Theory of the Self is based on primary research which reveals that individuals define themselves through decisions that involve five groups of motives among which the most important involves being "themself, being happy and suiting their personality." Other categories are Economics, Following Norms, Self-respect, and Projecting and Image. The Self is a function which manages the internal process and the interface with the external world. The Self is superimposed on another function which is consciousness itself.

The M Function Based on NK Formula of Stuart Kauffman Richard Baker and Michael Baron, Ph.D. M= f (e, in) is a statement of the NK formula proposed by Dr. Kauffman as the process by which "an agent may search a landscape by manipulating various characteristics of itself." It is a statement of theory proposed in a mathematical form that generates "the invisible hand" Dr. Kauffman predicted that we were able to populate with data from our sample. As a result we have been able to empirically validate the research originally presented in Bourdieu's Demon (See Figures 1 and 2) in The Santa Fe Conjecture, in the tests reported in Premium Knowledge and most recently in the M (Meme) Function Careful analysis of real life data from 2500 plus affluent individuals reported in our first volume demonstrates that these respondents did just as sociologists and biologist Richard Dawkins predicted. They constructed complexes of objects, images and relations (LifeStyles) to match the visions and memories in their minds. In our presentation we review the how each of the very recognizable elements of the M Function formula (M= f (e, in)) works in our daily lives: -"e" are the five categories of personal needs that are the sources of all energy; -"I" are the multiple sources of information and personal experience, and the rates and ratios in which we consume them. -Most significantly "f" is the overall algorithm that (in the chart, above) determines if our needs are consuming and transforming information into memes at an overall red, yellow or green "rate" and that spins us into a socio-economic "laminate" with similar "cells." The M Function is a dynamic force within individuals and among individuals. Because the M Function is a pure mixture of energy and information it is restructuring the economy as well society. The "division of labor" is now based on a division of information and a division of communication. As the empirical validation of the M Function demonstrated, significant increases in communication and commercial efficiency result from application of M Function Memes. The NK model is a mathematical model described by its primary inventor Stuart Kauffman as a "tunably rugged "fitness landscape. "Tunable ruggedness" captures the intuition that both the overall size of the landscape and the number of its local "hills and valleys" can be adjusted via changes to its two parameters. All of the approximately 300 variables that were included for use as raw data in M Formula items (e) and (i), all qualitative terms drawn from primary research of American culture