Michael Billig

Michael Billig presents a major challenge to orthodox conceptions of nationalism in this elegantly written book. While traditional theorizing has tended to the focus on extreme expressions of nationalism, the author turns his attention to the everyday, less visible forms which are neither exotic or remote, he describes as `banal nationalism'. The author asks why people do not forget their national identity. He suggests that in daily life nationalism is constantly flagged in the media through routine symbols and habits of language. Banal Nationalism is critical of orthodox theories in sociology, politics and social psychology for ignoring this core feature of national identity. Michael Billig argues forcefully that with nationalism continuing to be a major ideological force in the contemporary world, it is all the more important to recognize those signs of nationalism which are so familiar that they are easily overlooked.

To talk about royalty is to talk of many things: privilege, equality, nationality, morality, family life, parenting, divorce, the media and more. Important themes and issues flow through the seemingly trivial everyday chatter about royalty.Now with a new preface, Talking of the Royal Family was the first serious full-length study of royalty to emerge from this rhetorical perspective and remains relevant today.

In this thought-provoking book, Billig presents major essays which develop and illustrate his rhetorical approach to social psychology. His position is that everyday thinking, including the holding of opinions, is of its essence both rhetorical and ideological. The very process of thinking is a process of argumentation and debate - with self, with others and with the ideologies inherent in the social stock of commonsense knowledge. Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ideology in both the very ordinary lives of the young right-wing and the extra-ordinary `rationalities' of fascist propaganda. The final chapter returns to broader themes of rhetoric and ideology. Billig offers a powerful critique of the current modern and postmodern interest in rhetoric and outlines his alternative vision of the `argumentative society'.