Michael D Lieberman

For over 30 years, Michael Lieberman has wielded his statistical expertise like a paintbrush, framing problems and setting in motion the process that connects producers, customers, and end users to marketers through data. This information serves to identify and define marketing opportunities and challenges, enhancing the understanding of marketing as a dynamic process. When making strategic decisions, it is often best to begin with the end in mind: What should the client ultimately hold in their hands?This volume presents a collection of methodologies grounded in statistical analysis and inference, designed to tackle strategic marketing challenges. It explores how to define consumer choice motives, forecast optimal pricing, visually illustrate key marketing problems, and engage with the broader discourse in marketing, research, and strategic consulting.

Alice Portman is 32, marketing director for the trendy fashion magazine, Femme Moderne. Petite, glamorous, lonely, progressively alcoholic and increasingly unable to make decisions, Alice returns home one night to her upscale Upper West Side coop to find that the man she almost married three years before has moved down the hall with his wife and nine-month-old baby daughter. That weekend, in an unrelated incident, Mitchell Jaffe, a 34 year-old attorney, who in his 20s was a modern orthodox Jew and who is now divorced and secular, slaps his elder daughter across the face in a kosher pizzeria in Flatbush, Brooklyn. Who is Chasing Alice? Is it Brian Carlazzo, Alice's ex, almost-fianc , who repeatedly stops by her apartment with his infant daughter while his wife is at work? Will he seduce Alice and make her a self-loathing paramour? Or is it Julian Branson-Glanville, the spoiled British billionaire's son, a fashion genius and heir apparent to an iconic fashion magazine. Julian entices Alice with East Side penthouse parties, cocaine, and helicopter rides out to the Hamptons. Will he win her hand? Or is it the other protagonist, the seemingly stable, attractive, financially secure Mitchell Jaffe? Mitch is in a bitter after-divorce custody battle for his younger daughter from the ultra-orthodox Brooklyn household of his tyrannical former father-in-law, Lazar. During his chase for Alice and a legal tussle with his ex-wife Riva, an extremist rabbi gets beaten up, a bomb goes off in Brooklyn, and Mitch is investigated by the DEA. Set in Manhattan, Chasing Alice is a tangled manuscript of two early adult, seemingly unrelated New Yorkers. Divorce, addiction, anorexia, dating, dysfunction, fraud, professional jealousy and a vicious intra-faith conflict fill the pages of this perceptive novel of American life in the early period of the 21st century. Michael D. Lieberman is the author of five novels and two short story collections. He splits his time between New York City and Jerusalem, Israel.

On the roof of Gusta Katz's tower on Manhattan's Upper West Side the tenants are gathered for a holiday meal. It is autumn 1993. Each has a story to tell. Calev 'Charlie' Levine cannot go home. What caused Martin Sommers' engagement to implode? Will Toby Kassman give in to forbidden passion? What will Sam Geffen learn from his guest from hell? What long-held secret will Leslie Aronowitz's mother reveal...after her death? Tales of conflict and love; of family discovery, dating, marriage, dysfunctional relationships, escape from and return to religion. From a shocking holocaust revelation to a tale of revenge, someone will still be affected by the residue of long past mistakes. Someone from mistakes made just yesterday. In "West Side Stories" Michael Lieberman delves deep into the heart of modern Orthodox Jewish New York in a work that overflows with hilarity, heartache, and beauty.