Michael F Starr

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

When people think of a corporation they don't think of its board members, they think of its powerful, charismatic public face. For Starr Broadcasting, that leader was William F. Buckley, Jr., a bestselling writer and popular conservative commentator. The men behind him were Peter and Michael Starr, Buckley's prot g s from childhood, the innovative creators and loyal heads of Starr Broadcasting, Buckley's cash cow. For a decade the Starr brothers worked faithfully to make the company profitable and an industry leader, until Buckley arranged their ousting for his own gain, a betrayal that Peter never recovered from.Decades after his brother's untimely death, Michael Starr breaks his silence to set the record straight. Part memoir, part history, and part personal profile, What a "Friend" We Had in Bill tells a story truly unknown until now.

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.