Mike Berry

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future.Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.

This book provides the first coherent Marxist analysis of the central importance of housing in the social reproduction of capitalism as a whole. Rather than consigning housing to the sidelines, Berry argues that the circulation of capital and revenues though housing and the built environment helps explain how the capital-labour relation constrains housing outcomes while also being reproduced on an extended scale. He shows how housing is provided by the intervention of building, property and interest-bearing capital fractions; how the land question can be explained by a theory of urban land rent, drawing on Marx's categories of differential and monopoly rent; how housing is vital to the extended reproduction of labour power, while also creating a semi-separate sphere of 'home' in which gender and demographic factors overlay and accentuate social class position. The modes, impact and drivers of state intervention in housing provision are seen to modify the patterns and pace of capital circulation through housing and the urban built environment with implications for shifts in class fragmentation and power relations.

From Liverpool to the Far East. From freedom to slavery. From civilisation to barbarism. Join Johnny on his journey from the safety and familiarity of his home in Liverpool to the horrors of the Japanese prisoner of war camps, and back again. The author, Mike Berry, brings to life the tale of his father's suffering and survival and will apprise the reader of the most gruesome, inhumane experiences endured by him and his comrades. When Johnny Came Marching Home is an inspirational story of strength, determination and victory in the harshest conditions, it is a detailed account of the heinous crimes the Japanese committed during World War Two, and it is a reminder to the world that we must never forget.

This book provides the first coherent Marxist analysis of the central importance of housing in the social reproduction of capitalism as a whole. Rather than consigning housing to the sidelines, Berry argues that the circulation of capital and revenues though housing and the built environment helps explain how the capital-labour relation constrains housing outcomes while also being reproduced on an extended scale. He shows how housing is provided by the intervention of building, property and interest-bearing capital fractions; how the land question can be explained by a theory of urban land rent, drawing on Marx's categories of differential and monopoly rent; how housing is vital to the extended reproduction of labour power, while also creating a semi-separate sphere of 'home' in which gender and demographic factors overlay and accentuate social class position. The modes, impact and drivers of state intervention in housing provision are seen to modify the patterns and pace of capital circulation through housing and the urban built environment with implications for shifts in class fragmentation and power relations.

Wars, pandemic, and the Great Depression. This is a novel about personal triumph against adversity in a rapidly growing suburb of Melbourne Australia, during a time when the nation's very existence was in peril. The narrative flows from World War I through a global pandemic, the Great Depression, World War II and the Cold War. The Jenkins family, their friends and neighbours confront world-shattering events from the cocooned existence of an isolated island dragged into a global present. Not only must they deal with the intimate realities of domesticity, the conflicts, the anxieties and the fears, their lives are buffeted by forces beyond their control and comprehension.

This visionary book seeks to uncover the main barriers to achieving greater social justice in existing twenty-first century capitalism. Developing a comprehensive consequentialist theory of justice applied to today’s global situation, Mike Berry adopts the thesis that, in order to move towards a more just world, the weaknesses of liberal democracy must be overcome through reconstructing robust, resilient social democracies.Arguing for the necessary interrelation of justice and democracy, the book presents a detailed analysis of the development of and threats to western democracy in the current phase of global capitalism. Chapters offer a progressive case for a reconstructed social democracy, rather than piecemeal reform of existing liberal democratic regimes. Berry examines how the oligarchic trajectory of capitalism must be stymied through radical institutional change and continual monitoring. The book concludes that this is a continuing political project, calling for new modes of mobilisation and the ecological emergence of new values and world views.Introducing the critical role of uncertainty and the relevance of real time to the question of progress defined as increasing justice, this book will be critical reading for scholars and students of political philosophy, political economy and public policy. It will also be beneficial for progressive policy makers and advisers questioning existing policy platforms and settings.

During the summer of 2018, numerous members of the Labour Party were accused of anti-Semitic behaviour by their detractors. The controversy reached fever pitch amid claims that the Labour Party had become 'institutionally racist' under the leadership of Jeremy Corbyn, and that the prospect of a Corbyn-led government posed an 'existential threat' to Jewish life in Britain. Shrouded in confusion, hyped by the media, whether these accusations were true or not got lost in the mix. This book clears the confusion by drawing on deep and original research on public beliefs and media representation of antisemitism and the Labour Party, revealing shocking findings of misinformation spread by the press, including the supposedly impartial BBC, and the liberal Guardian. Bringing in discussions around the IHRA definition, anti-Zionism and Israel/Palestine, as well as including a clear chronology of events, this book is a must for anyone wanting to find out the reality behind the headlines.

During the summer of 2018, numerous members of the Labour Party were accused of anti-Semitic behaviour by their detractors. The controversy reached fever pitch amid claims that the Labour Party had become 'institutionally racist' under the leadership of Jeremy Corbyn, and that the prospect of a Corbyn-led government posed an 'existential threat' to Jewish life in Britain. Shrouded in confusion, hyped by the media, whether these accusations were true or not got lost in the mix. This book clears the confusion by drawing on deep and original research on public beliefs and media representation of antisemitism and the Labour Party, revealing shocking findings of misinformation spread by the press, including the supposedly impartial BBC, and the liberal Guardian. Bringing in discussions around the IHRA definition, anti-Zionism and Israel/Palestine, as well as including a clear chronology of events, this book is a must for anyone wanting to find out the reality behind the headlines.

Discover What Adoption and Foster Care Really Look Like If you are considering adoption or foster care or are already somewhere in this difficult and complicated process, you need trusted information from people who have been where you are. Mike and Kristin Berry have adopted eight children and cared for another 23 kids in their nine-year stint as foster parents. They aren’t just experts. They have experienced every emotional high and low and encountered virtually every situation imaginable as parents. Now, they want to share what they’ve learned with you. Get the answers you need to the following questions, and many more: Should I foster parent or adopt? How do I know? What is the first step in becoming an adoptive or foster parent? What are the benefits of an open versus closed adoption? How and when do I tell my child that he or she is adopted? How do I help my child embrace his or her cultural and racial identity? Honestly Adoption will provide you with practical, down-to-earth advice to make good decisions in your own adoption and foster parenting journey and give you the help and hope you need.

Many people embark on the journey of adoption and foster care but are unprepared for the challenges that await them along the way. Replanted takes an honest look at the joys and hardships that come with choosing this journey and provides a model of faith-based support made up of three parts to help families thrive: Soil, Sunlight, and Water. Soil, or emotional support, addresses the need for grace-filled settings where families can connect with other families who understand their experience. Sunlight, or informational support, focuses on obtaining helpful training to raise children who may have unique needs or challenges. Water, or tangible support, deals with concrete resources such as medical care, child care, and financial support. Throughout the book, the Replanted model is brought to life by stories and examples based on the clinical work and personal experiences of the authors. Their candid insight will serve families who are actively involved in adoption or foster care, as well as people who are eager to help support those families.Replanted affirms that with the right support system in place, parents can answer this sacred call not only with open hearts but also with their eyes wide open.

Many of us enter parenthood with a perfect vision of what our family will be. But along the way we discover that the children we've been blessed with are real human beings, with their own minds, ideals, and views of the world. Our influence only goes so far, and when those children reach the pre-teen and teenage years, it may seem to have disappeared completely. Yet at no time in a kid's life is their parents' positive, godly influence more critical.For parents who are concerned that their child is pulling away, following poor role models, or making choices that will lead to pain and difficulty, Mike Berry has good news: it's not too late. He offers parents nine keys to maximizing and leveraging their influence to help their children through these difficult years and develop a relationship with them that can weather any storm.

This book explores the impact of the print and broadcast media on public knowledge and understanding of the 2008 Great Financial Crisis. It represents the first systemic attempt to analyse how mass media influenced public opinion and political events during this key period in Britain's economic history. To do this, the book combines analysis of media content, focus groups with members of the public and interviews with leading news journalists and editors in order to unpack the production, content and reception of economic news. From the banking crisis to the debate over Britain's public deficit, this book explores the key role of the press and broadcasting in shaping public understanding and legitimating austerity through both short and long term patterns of media socialisation.

Morality and Power offers a compelling critique of orthodox economic analysis and its impacts on public policy. Mike Berry argues that the theoretical underpinning of evaluative tools like cost-benefit analysis rests on an incoherent concept of 'efficiency' derived from Paretian welfare economics. Beginning by reviewing the historical progression of economic thought, Berry argues there has been a lack of crucial development in economic thinking in public policy since the economic crisis of 2008. The ethically unacceptable outcomes of the current public policy approach are exposed: most notably the support for policies that accentuate inequality and social polarization; the outbreak of crises in the financial sector, and the treatment of refugees and migrants. Finally, threats to liberal democracies in an age of rampant populism and rising nationalism are examined, offering noteworthy suggestions for an alternative democratic future. Both students and practitioners of heterodox economics and public policy will find this book a compelling insight into the ethical concerns of neoliberal policies shaped by politicians and policymakers today.

Who are the key people whose lives are helping to define the age that we are now living through? How do their stories resonate our own? What are the forces that drive and confine their impacts on the directions laid down in the first decades of the twenty-first century? These are similar questions to those posed two hundred years ago by the English essayist William Hazlitt. I follow his lead, borrowing his title. The present volume comprises thirty-one essays grouped into seven thematic areas that I suggest will help us navigate through the uncertain landscape of the future. There are two additional essays that top and tail the collection in which I seek to summarise Hazlitt's concerns in his age and focus my concerns in our age.

Morality and Power offers a compelling critique of orthodox economic analysis and its impacts on public policy. Mike Berry argues that the theoretical underpinning of evaluative tools like cost-benefit analysis rests on an incoherent concept of 'efficiency' derived from Paretian welfare economics. Beginning by reviewing the historical progression of economic thought, Berry argues there has been a lack of crucial development in economic thinking in public policy since the economic crisis of 2008. The ethically unacceptable outcomes of the current public policy approach are exposed: most notably the support for policies that accentuate inequality and social polarization; the outbreak of crises in the financial sector, and the treatment of refugees and migrants. Finally, threats to liberal democracies in an age of rampant populism and rising nationalism are examined, offering noteworthy suggestions for an alternative democratic future. Both students and practitioners of heterodox economics and public policy will find this book a compelling insight into the ethical concerns of neoliberal policies shaped by politicians and policymakers today.

Sharing insights and real-life stories from the adoption journey, The Adoptive Parent Toolbox is designed to be a guide to any stage of the journey, whether you are thinking about adoption, just starting the process, or thinking about starting all over again. Each chapter delivers real-life perspectives from the Berry's 14-year journey as well as the advice and wisdom of hundreds of other families who have adopted both internationally and domestically. Everything from what to expect when you first begin the process, to handling difficult adoptions, the different costs involved, to post adoption advice when it comes to trauma or attachment issues. The Adoptive Parent Toolbox is a comprehensive guide to just about any aspect on the adoption journey.

This book revisits John Kenneth Galbraith's classic text The Affluent Society in the context of the background to, and causes of, the global economic crisis that erupted in 2008. Each chapter takes a major theme of Galbraith's book, distils his arguments, and then discusses to what extent they cast light on current developments, both in developed economies and in the economics discipline. The themes include: inequality, insecurity, inflation, debt, consumer behaviour, financialization, the economic role of government ('social balance'), the power of ideas, the role of power in the economy, and the nature of the good society. It considers the current problems of capitalism and the huge challenges facing democratic governments in tackling them. Written in non-technical language, this book is accessible to students of economics and the social sciences as well as to those who would have read The Affluent Society and the general reader interested in contemporary affairs and public policy.

This book traces the tumultuous events in the year 1968 though the eyes of a twenty year-old who lived through it. This was the year when it became clear that the vietnam War would be lost by America and its allies. The assassinations of Martin Luther KIng and Robert Kennedy, the violent clashes of protestors in Paris and at the Democratic presidential convention in Chicago and the urban protests unleashed throughout the West, culminating in the violence and black power controversy at the Mexico Olympics was the defining year in the lives of the early baby boomer generation.

This book revisits John Kenneth Galbraith's classic text The Affluent Society in the context of the background to, and causes of, the global economic crisis that erupted in 2008. Each chapter takes a major theme of Galbraith's book, distils his arguments, and then discusses to what extent they cast light on current developments, both in developed economies and in the economics discipline. The themes include: inequality, insecurity, inflation, debt, consumer behaviour, financialization, the economic role of government ('social balance'), the power of ideas, the role of power in the economy, and the nature of the good society. It considers the current problems of capitalism and the huge challenges facing democratic governments in tackling them. Written in non-technical language, this book is accessible to students of economics and the social sciences as well as to those who would have read The Affluent Society and the general reader interested in contemporary affairs and public policy.