Monica De Vargas

"Monica De Vargas clearly knows the ad game and she turns that insider's view into a fascinating and funny novel. I loved it." - Diane Brady, former senior vice president, Grey Advertising "Anything that makes our clients happy, makes us happy " So say the Babes at HIP, Inc., a fictional ad agency not unlike every hot or wanna-be-hot shop in L.A. or Chicago, NYC or Seattle. "Babes in Adland" is a pithy, perky, ball-busting roman clef of life in an '80s-something advertising agency, told from the female POV. TOM (The Office Mom, ) along with a receptionist, known as The Sphinx, and a host of Babes, share the unvarnished side of females in the world of (M)AD MEN.

"A novel with an edge of mystery, horror, and the surreal," observes Hayes Brandwell of Online Critics Corner. "A brilliant first novel," says editorial legend Hollis George. The ad read: "Need Help? Bills due? Tired of ducking the Landlord? Come One...Come All to The Typing Room We pay good, honest Money for your Story of Desperation and Despair." And it led to a room with a coin-operated typewriter where you could pour out your troubles and expect something in return. Corrine had been there before. But when her husband went away she needed to go there again ... didn't she? Here in her debut novel, Monica De Vargas explores the world of Alzheimer's patients and the nearly 16-million family caregivers in the United States whose lives are profoundly affected by this disease. "I call it 'A Comedy of Alzheimer's' in a completely respectful way, because the situations I create in the novel - some dramatic, some comical, many magical - were inspired by my mother's own gift for story-telling, sense of humor and dignity as she progressed down this painful path."