Noah Horowitz

StudioMDA is a multidisciplinary architecture and design office with proven expertise in cultural buildings, art galleries, exhibition stands and exhibitions. The publication takes a look at the relationship between art and architecture and explores different scales. Conversations between artists, architects, gallery owners, art collectors, and exhibition directors about the relationship between space and scale reveal parallels and differences that can be found in the presentation forms of architecture and art, from the initial concept to the final construction.

Art today is defined by its relationship to money as never before. Prices have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists think ever more strategically about how to advance their careers. Art is no longer simply made, but packaged, sold, and branded. In Art of the Deal, Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. In a new postscript, Horowitz reflects on the evolution of the trade since the book's original release in 2011, shining light on the market's continued ascent as well as its most urgent challenges.