Patricia Parsons

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.

Secrets...they're the stuff of everyone's life. But most of us are not confessing Thirty-something Alex Harvey has secrets. With her tenth wedding anniversary party looming large, she begins to reassess her choices and her depressingly predictable Yuppie life - a lifestyle heartily embraced by her fastidious dentist husband, Eric. But failing as a Yuppie is only one of her secrets. The other one is even more delicious: unbeknownst to any of her friends or family, Alex has been writing fabulously successful women's erotica for years, and occasionally her characters invade her life. On the occasion of her tenth wedding anniversary one sticky June night, the secrets begin to emerge. By the time the party is over, life will never be the same again...for anyone. Join Alex for a hilarious romp toward complete candor, and raise a martini glass to being who you are. P.J. Parsons is also the author of the historical novels Grace Note: In Hildegard's Shadow and In the Shadow of the Raven.