Paul Dickinson

Calling all VB.NET programmers and web developers! This highly anticipated book provides thorough instruction for using ADO.NET, supported with numerous relevant code examples and extensive technical information. So whether you're developing web applications using ASP.NET, Windows Forms applications, or XML Web Services, you’ll become adept at maximizing .NET's data access technology. Topics include: ADO.NET data architecture; data readers, adapters, and DataSets; safer development with XML Schemas; data relationships; and ADO.NET’s built-in support and performance optimization. With such valuable content, you’ll come to master a solution-oriented approach to ADO.NET.

Franzi may be an Orangutan but he has a war to win - or rather he faces the challenge of helping Britain, the Commonwealth and the Empire to defeat the Axis Powers. Of course there's the little hurdle posed by his incarceration in a zoo. So how can he get Churchill, Barnes Wallis, R.V. Jones and Admiral of the Fleet, Sir Roger Keyes, to take it seriously that he really does know how to best Hitler? Just whatever you do, don't mistake him for a monkey Alternative history that's guaranteed to make you grin. Not that there's much that's alternative about Franzi. He's as real as Teddy Roosevelt.

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation.In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.