Paul Marsden

The 10 Secrets to Selling on the World’s #1 Social NetworkFacebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.Capitalize on impulse purchasingGet customers emotionally involved with your productUse social media as an “experience delivery mechanism”Create powerful social incentivesMake customers feel indebted to buy from youFacebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”

Much has been written about Building Information Modelling (BIM) driving collaboration and innovation, but how will future quality managers and engineers develop digital capabilities in augmented and video realities, with business intelligence platforms, robots, new materials, artificial intelligence, blockchains, drones, laser scanning, data trusts, 3D printing and many other types of technological advances in construction? These emerging technologies are potential game changers that require new skills and processes.Digital Quality Management in Construction is the first ‘how to’ book on harnessing novel disruptive technology in construction quality management. The book takes a tour of the new technologies and relates them to the management of quality, but also sets out a road map to build on proven lean construction techniques and embed technologically based processes to raise quality professionals’ digital capabilities. With the mountain of data being generated, quality managers need to unlock its value to drive the quality of construction in the twenty-first century, and this book will help them do that and allow those working in construction Quality Management to survive and thrive, creating higher quality levels and less waste.This book is essential reading for quality managers, project managers and all professionals in the Architecture, Engineering and Construction industry (AEC). Students interested in new and disruptive technologies will also learn a great deal from reading this book, written by a professional quality manager with nearly thirty years’ experience in both the public and private sectors.

Much has been written about Building Information Modelling (BIM) driving collaboration and innovation, but how will future quality managers and engineers develop digital capabilities in augmented and video realities, with business intelligence platforms, robots, new materials, artificial intelligence, blockchains, drones, laser scanning, data trusts, 3D printing and many other types of technological advances in construction? These emerging technologies are potential game changers that require new skills and processes.Digital Quality Management in Construction is the first ‘how to’ book on harnessing novel disruptive technology in construction quality management. The book takes a tour of the new technologies and relates them to the management of quality, but also sets out a road map to build on proven lean construction techniques and embed technologically based processes to raise quality professionals’ digital capabilities. With the mountain of data being generated, quality managers need to unlock its value to drive the quality of construction in the twenty-first century, and this book will help them do that and allow those working in construction Quality Management to survive and thrive, creating higher quality levels and less waste.This book is essential reading for quality managers, project managers and all professionals in the Architecture, Engineering and Construction industry (AEC). Students interested in new and disruptive technologies will also learn a great deal from reading this book, written by a professional quality manager with nearly thirty years’ experience in both the public and private sectors.

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.Topics include:• advice on launching digital start-ups;• how to use key analytics to track and focus readership;• engaging with mobile journalism by utilising smartphone and app technology;• developing revenue streams that can make digital journalism sustainable;• legal and ethical dilemmas faced in a modern newsroom;• the challenges of producing news for mobile readers.The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.Topics include:• advice on launching digital start-ups;• how to use key analytics to track and focus readership;• engaging with mobile journalism by utilising smartphone and app technology;• developing revenue streams that can make digital journalism sustainable;• legal and ethical dilemmas faced in a modern newsroom;• the challenges of producing news for mobile readers.The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence