Peter Wright

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.

We are all psychologists. As human beings, we all have intuitive beliefs and ideas about why people do the things they do, and the ability to form such beliefs is an important part of surviving and getting on in the world. Indeed those few individuals who lack this ability are severely disadvantaged. Studying psychology at a university level is both like and quite unlike these natural skills. Many of our beliefs about the social world are accurate, but some are unfortunately quite incorrect and misleading. How do we know when we are correct? How do we go about finding out? Our natural inclination is to seek evidence to confirm our beliefs, and therein lies prejudice. The answer from psychology is to form hypotheses and systematically test them against the evidence, and this is what makes psychology a science. This book aims to encourage and enable the reader to link a natural interest in human (and animal) behaviour with the sorts of models and theories that are used by academic psychologists. Part 1 covers the main areas of psychological endeavour, seeking to provide engaging examples of psychological questions, rather than to provide an exhaustive account. Part 2 addresses the business of living and studying at university, inviting the reader to reflect on what psychology has to say about being a student.

From "Doctor Who" to "Red Dwarf", "Thunderbirds" to "The Hitchhiker's Guide to the Galaxy", British science fiction shows have delighted audiences worldwide with their distinctive visions of the future. This pioneering book, written by leading writers in the field, gives for the first time a detailed national survey of this well-loved British TV genre. It provides in-depth analyses of these shows, as well as others including "Blake's 7", "The Prisoner and Threads", showing too their value in illuminating wider aspects of our recent social and cultural history. It also features a contribution by the biographer of the late Douglas Adams, author of "The Hitchhiker's Guide to the Galaxy", as well as an exclusive published interview with "Thunderbirds" creator Gerry Anderson. Designed to appeal to students and fans alike, "British Science Fiction Television" offers a thought-provoking and accessible read for those interested in science fiction, television history and their respective relationships to wider media, culture and society.

An experienced model engineer covers all the basic techniques: understanding engineering drawings, buying materials and marking out, sawing, filing, bending and forming metals. Includes a review of engineering materials, and the making of cutting tools in the home workshop for practical people who have little experience of working in metal.