Phil Barden

Obnovlennoe izdanie kultovoj knigi o tom, pochemu my prinimaem reshenie o pokupke. Fil Barden - izvestnyj marketolog s bolee chem 25-letnim opytom raboty, v tom chisle na vysshikh rukovodjaschikh postakh v Unilever, Diageo, T-Mobile i drugikh krupnykh kompanijakh.Otseniv po dostoinstvu dostizhenija nauki o prinjatii reshenij, Fil polnostju pogruzilsja v etu oblast znanij. Segodnja on odin iz nemnogikh ekspertov, kotorye prekrasno razbirajutsja v povedencheskoj psikhologii i odnovremenno obladajut bogatym prakticheskim opytom. Eto delaet ego ochen vostrebovannym spetsialistom, ne ispytyvajuschim nedostatka v klientakh i kontraktakh.Prishla pora obnovit ustarevshie predstavlenija o povedenii pokupatelej! Nauchnyj podkhod suschestvenno obogaschaet ljubuju sferu dejatelnosti, a marketing - v osobennosti: nauka stanovitsja prikladnym rynochnym instrumentom. V svoej knige Fil Barden delitsja znanijami o svjazi mezhdu psikhologiej vybora i marketingom i objasnjaet, pochemu ljudi pokupajut to, chto pokupajut. V osnovu knigi legli issledovanija o rabote mozga sotsialnogo psikhologa Danielja Kanemana, chej vklad v nauku otmechen Nobelevskoj premiej. "Vzlom marketinga" vkljuchaet desjatki kejsov vsemirno izvestnykh kompanij, a takzhe prakticheskie instrumenty, effektivnost kotorykh podtverzhdajut rezultaty nauchnykh issledovanij. Eta kniga stanet vashim nadezhnym provodnikom v mir uspeshnykh marketingovykh strategij, ved vy uznaete vsjo o tom, kak sdelat tak, chtoby ljudi stremilis kupit vash tovar ili uslugu. Dlja kogo knigaEto kniga dlja marketologov, kotorye khotjat luchshe ponjat potrebitelej, i dlja potrebitelej, kotorye khotjat znat, kak ikh reshenijami manipulirujutDlja tekh, kto prochital pervoe izdanie i khochet bolshe

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