Philip Olds

Learning Financial Accounting can often feel like learning a foreign language. Before students even grasp the underlying concepts of accounting, they are immersed in unfamiliar terms, and before students fully realize the purpose of financial statements, they are asked to make detailed recording procedures. This early emphasis on terminology and recording can be a struggle for non-accounting majors to see the relevancy, leading to increased dropouts and higher failure rates. This creates a challenge for Financial Accounting instructors, who must balance the need to engage and retain non-majors while fully preparing accounting majors for the next level. The authors of Introductory Financial Accounting for Business offer a solution emphasizing an analytical approach to accounting – teaching students to think like business professionals and speak in terms of bottom-line consequences: How will a given transaction impact my overall business? How can I make better business decisions whether I’m an accountant, manager, or entrepreneur? Today's students will encounter new technological advances in automated data capture, data analytics, and artificial intelligence – processes that are automating traditional recording procedures. Rather than tallying transactions, students will be required to analyze and interpret data, making decisions early and often and thinking like business professionals. The Edmonds/Olds team’s fresh approach and modern pedagogy helps prepare students for future business careers.

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors want their students to grasp the big picture of the role financial accounting plays in business. Fundamentals of Financial Accounting Concepts takes a unique approach to building accounting skills, focusing students on the impact business transactions have on financial statements while maintaining a more traditional use of debits and credits. With this method, the authors drive student curiosity and inspire them to ask the “why” questions that get at the heart of how accounting works. Through use of the financial statements model and horizontal transaction analysis, students quickly see how any given business event affects the financial statements. With straightforward writing, popular lecture videos, and a unique approach, Fundamentals of Financial Accounting Concepts equips students with the critical thinking skills needed by future business decision-makers and leaders.

Students are often overwhelmed by the amount ofinformation presented in the introductory financial accounting course, whileinstructors often want their students to better grasp the big picture of therole financial accounting plays in business. Fundamentals of FinancialAccounting Concepts takes a unique approach to building accounting skills, focusingstudents on financial statement effects while maintaining a more traditionaluse of debits and credits. With this method, the authors drive studentcuriosity and inspire them to ask the “why” questions that get at the heart ofhow accounting works.Through use of the financial statements model andhorizontal transaction analysis, students quickly see how any given businessevent affects the financial statements. With straightforward writing, popular lecturevideos, and a unique approach, Fundamentals of Financial Accounting Concepts equipsstudents with the critical thinking skills needed by future businessdecision-makers and leaders.

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors often want their students to better grasp “the big picture.” Fundamentals of Financial Accounting Concepts delivers a unique approach to building accounting skills while maintaining a more traditional use of debits and credits. Through this method, the authors drive students’ curiosity and inspire them to ask the “why” questions that get at the heart of how Accounting works. By teaching foundational accounting concepts in a logical sequence, the Edmonds author team shifts the focus from memorizing procedures to the development of real-world thinking patterns. Author Chris Edmonds has also created a highly popular and widely used series of video lectures, which engage students by clearly and charismatically going over each learning objective in a conversational style. These videos help reinforce important lessons and are always available for review. Through use of the financial statements model and transactional analysis, students quickly see how any given business event affects the financial statements. By having this “big picture” mentality, students can tie any single transaction back to the impact on the overall business. Between the straightforward writing, popular video lectures, and unique coverage approach, Fundamentals of Financial Accounting Concepts enables students to fully comprehend the material presented as future decision-makers.

Survey of Accounting, 5th edition, is designed to cover both financial and managerial accounting in a single 16-week course, presenting the material in a style easy for non-accounting majors to grasp. It incorporates the same pedagogical innovations that have made Edmonds' financial and managerial titles such fast-growing successes in the marketplace, including his unique Horizontal Financial Statements Model and a multiple accounting cycle approach that demonstrates the impact of related events over a series of accounting cycles.

Fundamental Managerial Accounting Concepts 8e by Edmonds/Edmonds/Tsay/Olds focuses on helping students truely understand the underlying principles of accounting, not just memorizing content. Pedagogical innovations like the unique Horizontal Financial Statements Model and a multiple accounting cycle approach that demonstrates the impact of related events over a series of accounting cycles, ensure students understand the true application of accounting in business.The text is organized in a coherent, integrative framework that enables students to build knowledge in stepwise fashion, focusing on real-world examples, international issues, and "A Look Back" and "A Look Forward" to keep content current and relevant.Author-created Video Lectures are the ideal complement to any face-to-face, online or flipped classroom.

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course. By focusing on fundamental concepts in a logical sequence, students are able to fully comprehend the material rather than memorise seemingly unrelated terms and topics. The goal of Fundamental Financial Accounting Concepts is to enable students to understand how any given business event affects the financial statements. The “financial statements model” is a highly praised feature because it allows students to visualise the simultaneous impact of business events on all of the key financial statements (the income statement, the balance sheet, and the statement of cash flows).