Saudi Arabia's rich Islamic heritage intersects with the present administration's pursuit of a more moderate interpretation of Islam, evident in initiatives like the General Entertainment Authority (GEA). This research explores the Saudi population's attitudes towards the GEA, its alignment with societal values, and its impact on the nation's social and political landscape. Employing cognitive-affective-behavioral frameworks, the study delves into participants' perspectives through in-depth interviews and analyzes data using frequency counts and pattern matching. Findings reveal a complex interplay of identities, motivations, and reactions, with the GEA receiving mixed reviews, particularly from religiously conservative segments. Financial concerns also emerge, raising questions about the agency's inclusivity and effectiveness in fostering societal change. While limitations exist, this study serves as an initial step in understanding the evolving events sector and its role in Saudi Arabian society.