Qin Li

This book guides professionals and students from various backgrounds to use machine learning in their own fields with low-code platform KNIME and without coding. Many people from various industries need use machine learning to solve problems in their own domains. However, machine learning is often viewed as the domain of programmers, especially for those who are familiar with Python. It is too hard for people from different backgrounds to learn Python to use machine learning. KNIME, the low-code platform, comes to help. KNIME helps people use machine learning in an intuitive environment, enabling everyone to focus on what to do instead of how to do. This book helps the readers gain an intuitive understanding of the basic concepts of machine learning through illustrations to practice machine learning in their respective fields. The author provides a practical guide on how to participate in Kaggle completions with KNIME to practice machine learning techniques.

Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably.This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named “immersive communication”. Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model.Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories.

Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably.This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named “immersive communication”. Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model.Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories.