Richard Fletcher

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm’s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.

The story of how Europe was converted to Christianity from 300AD until the barbarian Lithuanians finally capitulated at the astonishingly late date of 1386. It is an epic tale from one of the most gifted historians of today. This remarkable book examines the conversion of Europe to the Christian faith in the period following the collapse of the Roman Empire, to approximately 1300 when the hegemony of the Holy Roman Empire was firmly established. Like Alan Bullock and Simon Schama, Fletcher is a historian with the true gift of a storyteller and a wide general readership ahead of him. Fletcher’s previous book, The Quest for El Cid, won both the Wolfson History Prize and the Los Angeles Times Book Award for History. This book is even better – the most impressive achievement so far of this strikingly gifted historian.

Apuleius of Madauros, writing in the latter half of the second century CE in Roman North Africa, is best known to us today for his Latin fiction, the Metamorphoses aka The Golden Ass, about a man who turned into a donkey and back again. However, he was also a Platonic philosopher, who, even though many of his writings are lost, wrote a range of rhetorical and philosophical works which survive to this day. This book examines these works to reveal how Apuleius' Platonism is a result of his 'impersonation of philosophy', that is, a rhetorically powerful methodological tool that allows him to 'speak' on behalf of Plato and his philosophy. This book is the first exploration of the full scope of his idiosyncratic brand of Platonism across his multifarious literary corpus and is a major contribution to the study of the dynamic between literature and philosophy in antiquity and beyond.

Apuleius of Madauros, writing in the latter half of the second century CE in Roman North Africa, is best known to us today for his Latin fiction, the Metamorphoses aka The Golden Ass, about a man who turned into a donkey and back again. However, he was also a Platonic philosopher, who, even though many of his writings are lost, wrote a range of rhetorical and philosophical works which survive to this day. This book examines these works to reveal how Apuleius' Platonism is a result of his 'impersonation of philosophy', that is, a rhetorically powerful methodological tool that allows him to 'speak' on behalf of Plato and his philosophy. This book is the first exploration of the full scope of his idiosyncratic brand of Platonism across his multifarious literary corpus and is a major contribution to the study of the dynamic between literature and philosophy in antiquity and beyond.

Have you ever wondered what IQ is and how it is measured? Why is there such a premium placed on high IQ? What do we mean by intelligence? What does your IQ score mean?There can be no denying the enduring appeal of IQ over the last century. It is probably one of the most misunderstood yet highly researched psychological constructs ever. Such has been the controversy surrounding this topic that it is difficult to distinguish fact from fiction. Intelligence and Intelligence Testing is a text that aims to address that. This book examines the controversial psychological construct that is IQ, discussing and reviewing the history and current status of the research on intelligence and providing an overview of its development, measurement and use. From Galton, Spearman and Binet to the relatively recent controversy caused by the research of Herrnstein and Murray, this important book makes a major claim about the importance today of ‘problem solving on demand’ as one of the key components of today’s notions of intelligence.Chapters include coverage of: Intelligence and schooling; Cultural differences in views of intelligence; The history of IQ testing and its emergence into public consciousness; IQ as predictor of educational and occupational outcomes; Psychometrics and measurement of intelligence; The future of intelligence research.Written by Richard B. Fletcher and John Hattie, the author of the highly-regarded Visible Learning, this textbook will be invaluable for all undergraduate and Masters level students studying the theory of intelligence and the impact of testing on educational. Detailed and annotated further reading lists and a glossary of terms are also included.

Have you ever wondered what IQ is and how it is measured? Why is there such a premium placed on high IQ? What do we mean by intelligence? What does your IQ score mean?There can be no denying the enduring appeal of IQ over the last century. It is probably one of the most misunderstood yet highly researched psychological constructs ever. Such has been the controversy surrounding this topic that it is difficult to distinguish fact from fiction. Intelligence and Intelligence Testing is a text that aims to address that. This book examines the controversial psychological construct that is IQ, discussing and reviewing the history and current status of the research on intelligence and providing an overview of its development, measurement and use. From Galton, Spearman and Binet to the relatively recent controversy caused by the research of Herrnstein and Murray, this important book makes a major claim about the importance today of ‘problem solving on demand’ as one of the key components of today’s notions of intelligence.Chapters include coverage of: Intelligence and schooling; Cultural differences in views of intelligence; The history of IQ testing and its emergence into public consciousness; IQ as predictor of educational and occupational outcomes; Psychometrics and measurement of intelligence; The future of intelligence research.Written by Richard B. Fletcher and John Hattie, the author of the highly-regarded Visible Learning, this textbook will be invaluable for all undergraduate and Masters level students studying the theory of intelligence and the impact of testing on educational. Detailed and annotated further reading lists and a glossary of terms are also included.

Beginning in the year 711 and continuing for nearly a thousand years, the Islamic presence survived in Spain, at times flourishing, and at other times dwindling into warring fiefdoms. But the culture and science thereby brought to Spain, including long-buried knowledge from Greece, largely forgotten during Europe's Dark Ages, was to have an enduring impact on the country as it emerged into the modern era. In this gracefully written history, Richard Fletcher reveals the Moorish culture in all its fascinating disparity and gives us history at its best: here is vivid storytelling by a renowned scholar.

A historical overview of the relationship between the Christian and Islamic worlds, from the seventh to the sixteenth centuries, traces the religious misunderstanding between the two great religions, despite long periods of peaceful coexistence. Reprint.

A treacherous murder in northern England on an early spring day in 1016 is used to introduce readers to the world of the aristocratic men and women of Anglo-Saxon England, their violence, their piety, their assumptions and experiences, their hopes and fears. In this book, award-winning author Richard Fletcher illuminates British society and politics in the years around the Norman Conquest, threading together scanty documentary evidence to produce a rich narrative.

A clear, intelligently-written guide to a crucial period of Spanish history