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Kirjailija

Robert A. Steuernagel

Kirjat ja teokset yhdessä paikassa: 2 kirjaa, julkaisuja vuosilta 1998-1999, suosituimpien joukossa The Cellular Connection. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.

2 kirjaa

Kirjojen julkaisuhaarukka 1998-1999.

The Cellular Connection

The Cellular Connection

Robert A. Steuernagel

John Wiley Sons Inc
1999
nidottu
How to choose cellular service wisely and become an adept cellular user Keeping in touch via cellular is increasingly vital in today’s fast—paced world. The technology now boasts over 50 million subscribers, and that figure is expected to double in the next five years. Whether you are a regular user or an industry professional, The Cellular Connection, Fourth Edition helps you keep current in the field. Written in a nontechnical language by an industry insider, this new edition of a highly successful book (over a quarter million copies sold!) demystifies both service and technology, explains the shift from mobiles to portables, and updates all information on cellular phone equipment. Numerous illustrations, photographs, and a special Cellular Buyer’s Checklist accompany this unique guide. The Cellular Connection, Fourth Edition answers all your cellular telephony questions, including: *How the cellular system works *The purposes and advantages of various features *How to choose, install, and operate your phone *How to make sense of your phone bill *What to do when traveling outside your home area *How to tell when you’re roaming *What’s in the future, including digital cellular and PCS
Cellular Marketing

Cellular Marketing

Robert A. Steuernagel

John Wiley Sons Inc
1998
nidottu
A complete guide to marketing cellular devices and services Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.