Robert Heckard

Learn why statistics are important and how you can use statistical principles and methods to make better decisions in your professional and daily life with Utts/Heckard's MIND ON STATISTICS, 6th Edition. This unique approach changes any preconceptions you may have about statistics being boring as you develop a conceptual understanding of statistical ideas and learn the importance of looking for -- and finding -- meaning in data. Intriguing questions capture your attention while meaningful explanations demonstrate the relevance of statistical with updated and new examples and contemporary case studies. You develop a strong statistical intuition as you learn to analyze data and interpret results. As you strengthen your statistical literacy, you also develop an understanding of statistical methodology. A new Statistical Analysis and Learning Tool (SALT) within WebAssign helps you visualize statistics and gain a deeper conceptual understanding of the meaning behind the data.

MIND ON STATISTICS, Fifth Edition, helps you develop a conceptual understanding of statistical ideas and shows you how to find meaning in data. The authors-who are committed to changing any preconception you may have about statistics being boring-engage your curiosity with intriguing questions, and explain statistical topics in the context of interesting, useful examples and case studies. You'll develop your statistical intuition by focusing on analyzing data and interpreting results, rather than on mathematical formulation. As a result, you'll build both your statistical literacy and your understanding of statistical methodology.

MIND ON STATISTICS, Fifth Edition, helps you develop a conceptual understanding of statistical ideas and shows you how to find meaning in data. The authors-who are committed to changing any preconception you may have about statistics being boring-engage your curiosity with intriguing questions, and explain statistical topics in the context of interesting, useful examples and case studies. You'll develop your statistical intuition by focusing on analyzing data and interpreting results, rather than on mathematical formulation. As a result, you'll build both your statistical literacy and your understanding of statistical methodology.

Emphasizing the conceptual development of statistical ideas, STATISTICAL IDEAS AND METHODS actively engages students and explains topics in the context of excellent examples and case studies. This text balances the spirit of statistical literacy with statistical methodology taught in the introductory statistics course. Jessica Utts and Robert Heckard built the book on two learning premises: (1) New material is much easier to learn and remember if it is related to something interesting or previously known; (2) New material is easier to learn if you actively ask questions and answer them for yourself. More than any other text available, STATISTICAL IDEAS AND METHODS motivates students to develop their statistical intuition by focusing on analyzing data and interpreting results as opposed to focusing on mathematical formulation. STATISTICAL IDEAS AND METHODS provides the exciting coverage from the authors' acclaimed MIND ON STATISTICS along with coverage of additional discrete random variables, nonparametric tests of hypotheses, multiple regression, two-way analysis of variance, and ethics.