Robert J Ryan

Do you sell as many books as you want to?Indie authors use sales copy. It's key to making writing dreams a business reality in the world of self-publishing. But most of what you've been told about it is ... bunkum.A bold statement. But a true one. Authors are hungry for how-to information so they can make their way in this business world. But the standard advice comes from other authors with no professional background in copywriting. Sadly, it's out of date, often wrong and holding you back.It's time to explore modern copywriting that taps into the latest neuroscience. It's time to discover real sales copy, and to dive deep where only a professional can take you. It's time to unleash its potential to drive your career.This book takes you on that journey. Learn: How experts leverage front and backmatterWhich part of the brain makes decisions, and how to speak to itThe art of using neuroscience to persuadeWhy old marketing tactics are dyingHow, and where, to use cutting-edge sales copy that works in the digital ageThis book will surprise you, and bust the bubble of hack tactics dragging down your sales.You'll never look at sales copy the same way again. Are you ready to unleash professional copywriting skills?What writers think about this series..."This is, by far, the best indie how-to guide I have read.""Best advice I've seen yet.""Brilliant ""This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.""This guy SO knows what he's talking about.""Wow, powerful stuff. Loving this series ""Game changer."

Do you sell as many books as you want to?Amazon ads revolutionized publishing. But how do you get them to work?Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear being ripped off?Amazon ads are hard to master. But if you do, they'll reward you. They tap into an audience hungry for books, and willing to pay full price.The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There's a skillset for the job.This book explains it.If you're tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audienceThe neuroscience behind clicks that don't convert (and how to get more that do)The tactics of expert optimizationAd types to avoid (and why)Why scaling is so hardThis book gives you the knowledge to advertise at profit. It'll surprise you, and bust the myths holding you back.You'll never look at advertising the same way again. Are you ready to unleash your Amazon ads?Newly updated for 2021 conditions.What writers think about this series..."This is, by far, the best indie how-to guide I have read.""Best advice I've seen yet.""Brilliant ""This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.""This guy SO knows what he's talking about.""Wow, powerful stuff. Loving this series ""Game changer."

Do you sell as many books as you want to? A blurb is the hub around which all buying decisions revolve. People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it'll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasionThe bad advice that's killing your salesCopywriting super-hooks other than teasersHow blurbs really workDistilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You'll never look at blurbs the same way again. Are you ready to unleash the full power of yours?What writers think about this series..."This is, by far, the best indie how-to guide I have read.""Best advice I've seen yet.""Brilliant ""This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.""This guy SO knows what he's talking about.""Wow, powerful stuff. Loving this series ""Game changer."

Do you sell as many books as you want to?Most authors will say no. They want more. But no matter what they do, those sales remain elusive. Worse, the publishing environment is getting harder every year, crushing their dreams day by day.But somehow, some authors succeed. How do they do it? Is there a secret? Is it blind luck? Do they all have teams of ghostwriters behind them churning out novels while one person claims the glory?It's none of those things. It's a combination of hard work and correct knowledge.This book gives you that knowledge. You'll learn things like: How professional marketers write blurbsHow to decode Amazon webpages for clues to buyer behaviorWhy great books sink into oblivion and ordinary books sellHow to go beyond accepted practice and find best practiceThis book gives you the knowledge to sell, and to sell at a high scale. Much of it will surprise you, even if you're a veteran of indie publishing.You'll never look at publishing the same way again. Are you ready to unleash your author career? You can start now.What writers think about this series..."This is, by far, the best indie how-to guide I have read.""Best advice I've seen yet.""Brilliant ""This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.""This guy SO knows what he's talking about.""Wow, powerful stuff. Loving this series ""Game changer."